New IBM Service Products Address Technology Investment Challenges

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ARMONK, NY - 21 Nov 2006: IBM (NYSE: IBM), the world's leading information technology (IT) provider, today introduced service products designed to help clients better align IT investments and infrastructure requirements with business goals.

Five of the new service products are available immediately from IBM IT Strategy and Architecture Services group and can help companies create a more innovative, manageable, adaptive and cost-effective IT infrastructure that enables business growth. They are:

-- Business of IT Executive Workshop Service Product - assesses the IT processes and skills necessary to implement and run an IT environment capable of fulfilling an organization's business priorities. Provides an end-to-end, enterprise-wide view of IT operations based on the Component Business Model (CBM) approach. -- Service Management Strategy and Planning Service Product - provides collaborative planning to define client IT service management strategies, conducts high-level and detailed capability maturity assessments, and creates a practical approach to implementing best practices. -- Service Management Design Service Product - an integrated set of planning and design projects that help clients create a clearly defined service management model with full-lifecycle approach, best practices, industry process frameworks and open standards. -- IT Optimization Solution Framing Service Product - designed to help increase the value of clients' IT infrastructure investments by pinpointing inefficiencies, identifying opportunities for improvement, and defining initiatives to better align the IT environment with business objectives. -- Infrastructure Strategy and Planning Service Product - assesses the readiness and benchmark IT maturity levels of technical architecture and recommends, trains and oversees execution of a new more flexible and responsive IT roadmap.

IBM is also today announcing a new service product from IBM Middleware Services. The Service Management Implementation Service Product is designed to build on businesses' existing assets to increase investment value and deliver the optimal integration and process automation required for effective service delivery of IT to the business. Specifically, it assesses, defines and implements an integrated set of service management tools to improve control over configuration, change, assets and resource management processes in order to increase end user productivity. The Service Management Implementation service product supports a variety of software, including IBM Tivoli® (MRO Maximo) and IBM IT Infrastructure Library® (ITIL®) and can help clients develop a framework that guides their adoption of IT services management by leveraging these different software products.

IBM IT Strategy and Architecture Services helped Pepco Holdings, Inc., one of the largest electricity delivery companies in the mid-Atlantic region, to create a winning IT strategy. "The results speak for themselves," said Ken Cohn, CIO, Pepco Holdings, Inc. "IBM's objective methodology and expert facilitation provided us with concrete results that we can use to develop innovative new technology strategies."

The new service products represent the latest step in IBM's strategy to deliver traditional labor-based technology services in a manner more similar to the delivery of technology products.

"IBM is the leader in helping businesses develop a roadmap to gain improved control of the quality, costs and responsiveness of their IT infrastructure," said Jeanine Cotter, IBM vice president, IT Strategy and Architecture Services. "As a trusted advisor, IBM helps its customers adopt technologies and solutions that provide enhanced business performance in increasingly competitive markets."

For more information about the new service products, go to

IBM and the IBM logo are trademarks or registered trademarks of International Business Machines Corporation. For a list of additional IBM trademarks, please see All other company and product names and service marks may be trademarks or registered trademarks of their respective companies.

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