IBM Enterprise Storage Server Spearheads Storage Assault

Pitney Bowes Inc. first to receive production level shipment

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SAN JOSE, Calif. - 27 Sep 1999: -- IBM today reaffirmed its commitment to leadership in disk storage with its first shipments of the IBM Enterprise Storage Server -- code-named 'Shark.' The recently introduced product is the industry's most advanced disk storage system, bringing precedent-setting levels of performance, scalability and connectivity to the enterprise storage arena.

"Now that our 'Shark' is swimming free, we're already seeing it take the first of many bites out of our competition," said Ron Kilpatrick, general manager, IBM Storage Systems Division. The new storage system is being widely recognized as a bold move by IBM to recapture its technological leadership role in disk storage.

"Storage is one of the key technology growth areas moving into the new millennium and IBM is committed to leadership in this area. The IBM Enterprise Storage Server will help take us there," said Kilpatrick. As one of the largest suppliers of storage in the world and the holder of more data storage patents than any other company, IBM offers the most comprehensive portfolio of storage solutions available.

IBM's early support program placed Enterprise Storage Servers with customers in a number of different industries and produced results that justify the storage industry's eager anticipation of wider availability of the disk storage system. "Our early installations of the Enterprise Storage Server across a broad range of different environments have been an enormous success," said Kilpatrick. "Our customers are delighted with the performance of the Enterprise Storage Server and its ease of management, and the word is getting out. This is raising the bar for all our competitors."

And clearly, the competition is paying attention. "We heard that one of our competitors has been distributing cans labeled as 'shark repellent' at their meetings. Frankly, we're flattered. You only use repellent if you're afraid of getting bitten," said Kilpatrick.

Pitney Bowes Inc. takes first delivery
Pitney Bowes Inc., (NYSE: PBI), the worldwide leader in mail and messaging solutions, is the first company to take delivery of a production level machine. According to Steve Blum, IT director, Pitney Bowes, the Enterprise Storage Server was selected for its combination of performance, ease of management and innovative architecture. "The Enterprise Storage Server's sheer speed and capacity are, of themselves, compelling arguments for applying this system to our storage needs," said Blum. "As Pitney Bowes continues to expand its end-to-end business messaging solutions portfolio, our data needs have continued to grow and evolve as well. We have everything from on-line supplier catalogs to electronic order submission for products and services. These require very fast access to mountains of data, and the Enterprise Storage Server is expected to provide that better than any other solution we considered."

The Enterprise Storage Server is also the strategic choice for future disk storage for Safeway PLC, a leading supermarket chain in the United Kingdom.

The Enterprise Storage Server will help Safeway reduce the cost of storing and managing data for its one terabyte data warehouse system, which is collected automatically from Safeway's customers whenever they use their ABC loyalty card. Safeway's Systems Software Manager, Paul Kelly, said, "We have been involved in the Early Support Program for the Enterprise Storage Server and our tests have shown the performance to be exceptional. When our testing has been completed, the one terabyte of data in our data warehouse will be moved to the Enterprise Storage Server. We expect the advanced performance features of the Enterprise Storage Server will allow us to increase access to this data warehouse from multiple S/390s across the enterprise in a full production environment. Over time, we aim to simplify our storage management procedures by consolidating all disk storage onto a single disk-based architecture, the Enterprise Storage Server," Kelly added.

Impressive success
"Our success with customers who received early shipments of the Enterprise Storage Server has met our expectations," said IBM's Kilpatrick. "We couldn't be more pleased. Our tactic with early shipments was to put our disk storage system in the most demanding technical environments we could think of. Our success there will translate directly to success in the most challenging business environments."

IBM has received orders for the Enterprise Storage Server in all of its initial target segments, including financial services, Internet service providers, health care, insurance providers, as well as other segments using enterprise resource planning (ERP), business intelligence, and transaction processing solutions. Customers have discovered that the Enterprise Storage Server, the most advanced storage system available, is an ideal platform for all e-business applications, as well as the cornerstone of their future plans for storage area networks (SANs).

An executive at one large New York-based financial firm said, "Shark is the box of choice for the S/390 environment. IBM has leapfrogged the competition and I am confident Shark will perform equally well in our open systems environment. IBM is the only vendor whose storage subsystem performs 32 upper interface concurrent I/Os. IBM sets the new standard for all other storage vendors."

Similar kudos have come in from other early testers, including a large insurance company in New York. "It is apparent Shark is superior in design and architecture and will blow the competition away," said an executive at the firm.

The Enterprise Storage Server offers customers scalability and performance second to none: it can scale from 420 gigabytes to over 11 terabytes, by far the highest capacity in the industry available today. The performance of the system is even more impressive -- with two four-way symmetric multiprocessors (SMPs), Serial Storage Architecture (SSA) and a large cache with additional nonvolatile (battery-backed) memory. Most important, though, is its ability to work with heterogeneous hosts -- S/390, UNIX platforms, Intel-based systems (running Windows NT or a Netware environment) and AS/400 -- and with a variety of interfaces, including ESCON, Fibre Channel and Ultra SCSI.

For more information on IBM storage products, visit

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IBM is a registered trademark of International Business Machines Corporation. All other trademarks are the properties of their respective companies.

Pitney Bowes is a $4.2 billion global provider of informed mail and messaging management. For more information on Pitney Bowes, please visit the Pitney Bowes Web site at

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