IBM Launches R&D Consulting Practice

IBM to Help Companies Innovate by Maximizing R&D Operations and Investments

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ARMONK, NY - 14 Jun 2006: Today, IBM Global Business Services unveiled a new management consulting practice intended to help companies produce innovation and competitive differentiation from research and development (R&D) spending.

As part of the new IBM R&D consulting practice, IBM business consultants and researchers will collaborate with clients from different industries to help align R&D to support and spur corporate innovation. IBM will conduct extensive analyses of companies' R&D operations, develop efficient business processes designed to shorten product development lifecycles and time-to-market, and create R&D road-maps based on anticipated future technologies and changing market dynamics.

The R&D Management practice leverages practical expertise from IBM Research and IBM's integrated product development organization, management consultants, and technology and intellectual property divisions.

"CEOs ranked R&D as their eighth source for new ideas, in IBM's 2006 study of over 750 CEOs around the world, which illustrates the challenge companies are experiencing in leveraging R&D investment to drive real innovation and growth," said Melvin Weems, Global Leader for R&D Management, IBM Global Services. "Our aim is to help our clients more effectively deliver innovation through R&D, by leveraging our management consulting expertise and our experience from operating one of the largest R&D organizations in the world."

The R&D Management practice complements IBM's Technology Collaboration Solutions, which works side-by-side with client engineers and developers to offer customized product design, development and manufacturing services to clients, enabling them to shorten product development lifecyles and time-to-market.

IBM R&D management consultants, combined with IBM Technology Collaboration Solutions provide an end-to-end innovation offering to clients -- from R&D process to product production, positioning clients to quickly take advantage of new market opportunities and to aggressively enter adjacent market spaces. This innovation capability is further extended by IBM's complete set of offerings in Product Lifecycle Management.

Specifically, IBM's R&D Management consultants will focus on the following solutions for clients:

-- R&D transformation and optimization -- IBM consultants assess the R&D business model to help R&D executives identify which areas R&D should focus on from both an effectiveness and efficiency standpoint that will enable the most impact to profitability and strategic differentiation. IBM consultants also provide a roadmap and business case for R&D strategy, management, vision and execution. -- R&D Strategy -- IBM consultants develop product/services strategies, business models and operating models (including people, process and technology) that best link R&D strategy with the overall business strategy. -- Product Innovation Management -- IBM consultants perform a strategic assessment on the lifecycle of product innovation and provide a roadmap to efficiency and effectiveness. -- Portfolio management -- IBM consultants provide strategies and management systems to create the correct balance and trade-off within a company's product portfolio. -- Collaboration -- IBM consultants help clients identify what types of collaboration are beneficial and help create the structure needed to support collaboration efforts within the enterprise and across innovation networks. -- Ideation -- IBM consultants assist clients with the strategies and management systems designed to create and sustain the flow of innovative ideas and to manage these ideas as a portfolio of assets. -- Impact of future technology -- IBM consultants utilize a scientific methodology to understand what future technologies may have an impact on a company's product portfolio and provide guidance for how to incorporate future technologies into future products.

The consulting practice will operate in 2006 initially in the Americas and Asia-Pacific and will expand to Europe later in the year.

For more information about IBM, visit www.ibm.com

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