IBM "Shark" Enterprise Storage Server the Right Solution for Explosion of e-business Data, Says IDC White Paper

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San Jose, CA - 09 Nov 1999: . . . In a white paper issued today, research firm International Data Corporation (IDC) identifies the growing need for companies to focus on enterprise storage management as a top IT priority. IDC analyst John McArthur cites IBM's Enterprise Storage Server -- code-named "Shark" -- as a solution to help companies cope with the explosion of data as they transform to e-businesses. The white paper can be accessed via IBM's Web site at

IDC expects the disk storage hardware equipment business will grow 14.5 percent in 2000 to $34.3 billion, compared with $30 billion, or 11.5 percent growth in 1999. As the demand for enterprise storage solutions grows, IDC finds that most companies are unprepared to deal with this huge increase in stored data. "Traditional approaches to storage management inhibit the ability of companies to react quickly and will fail companies in times of extremely rapid change. The acceleration in the rate of business change requires an enterprise storage strategy. Enterprise storage solutions such as IBM's Enterprise Storage Server create an information delivery platform that provide the needed flexibility to adapt in times of rapid change," says McArthur.

The Enterprise Storage Server is designed to exploit IBM leadership in storage technologies to meet the growing data management needs of enterprise customers. Built on the foundation of IBM's Seascape1 Storage Enterprise Architecture, the product is the industry's most advanced disk storage system and is based on an intelligent storage server concept, unlike more limited competitive offerings. "IBM's storage philosophy has always focused more on the management of data than the static storage of information," said Ron Kilpatrick, general manager of IBM's Storage Systems Division. "We've engineered the Enterprise Storage Server to be technologically innovative and priced very competitively. The Enterprise Storage Server is the ideal blend of hardware and software technology and brings customers all the benefits of centralized storage management as outlined in the IDC white paper."

"Since it became generally available in late September, customers have embraced the leadership technology embodied in the Enterprise Storage Server," added Kilpatrick. "We've made it clear we intend to regain leadership in disk storage and the way our customers are accepting this new solution, we know we're on the right path. In its first 30 days of availability, 30 of the world's 100 largest companies took delivery of an Enterprise Storage Server. And that acceptance rate is growing daily as more companies see the performance gains and increased manageability they can realize by implementing an IBM storage solution."

The IDC white paper identified "growth of software tools" as a distinctive advantage of enterprise storage for companies to "recognize the value of data that is being stored." Consequently, IDC found that companies employing enterprise storage solutions "can more effectively utilize their existing staff" and "free their staff to focus on the strategic issues of application value..."

The enhanced features of the Enterprise Storage Server, especially the automated storage management tools, are a key differentiator from competitive offerings that require more user intervention. These features include industry leading Peer-to-Peer Remote Copy (PPRC) and FlashCopy functions, as well as the innovative and unique Parallel Access Volumes and Multiple Allegiance technology, which are winning high praise with customers, software application vendors and industry analysts for the unparalleled performance gains they bring.

The other technology features of the Enterprise Storage Server also make this system the ideal cornerstone of a Storage Area Network (SAN) implementation, a concept that is gaining popularity as companies seek to create dedicated storage networks to handle their increasing volumes of data. "Data management, capacity, scalability and connectivity ... as well as raw performance ... are on all customers' wish lists. Now they can get them all in one solution," said Kilpatrick.

The IBM Enterprise Storage Server offers customers unsurpassed scalability and enhanced performance:

For more information on IBM storage products as well as supporting reference documents and a white paper on the performance of the Enterprise Storage Server, visit

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1Seascape is IBM's storage enterprise architecture, a blueprint for comprehensive storage solutions optimized for a connected world. The Seascape architecture outlines next-generation concepts for storage by integrating modular "building block" technologies from IBM, including disk, tape and optical storage media, powerful processors, and rich software. Integrated Seascape solutions are highly reliable, scalable and versatile, and support specialized applications on servers ranging from PCs to supercomputers.

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