IBM and Tech-Partners Team on New Digital Media Delivery Solution

New Technology Links Cisco Systems(TM) Application and Content Networking With IBM Software, IBM Global Services, eServers and Storage

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WHITE PLAINS, NY - 29 May 2003: IBM today announced a new, digital media solution, which allows any organization, in any industry to quickly and efficiently deliver rich media including streaming video to geographically dispersed audiences. The new system will be debuted at Supercomm 2003, Atlanta, GA (June 1-5, 2003).

IBM, Cisco Systems and other technology partners, including Media Publisher Inc. (MPI), maker of rich media automation software, have combined forces to offer The Digital Media Delivery Solution (DMDS). The solution, as part of the IBM Digital Media Factory, is an integrated set of capabilities that includes content delivery networks, content management, and commerce, providing a superstructure for digital media distribution capabilities. DMDS is designed to provide streaming technology that helps customers leverage digital media in every phase of their business lifecycle.

The underlying technology has applications for any organization looking to distribute rich media, and Telecommunications Service Providers can offer DMDS as a managed service to their corporate customers. DMDS allows service providers to create significant competitive advantages through: differentiated services offerings, network cost savings and efficient use of existing network infrastructure. New services that can be offered include corporate communications, corporate training and content selling.

Marist College is one of the first organizations to integrate capabilities from IBM and Cisco to deliver high-quality education materials to students in remote locations.

"The ability to access and interact with content is an essential component of the teaching and learning process. New technologies developed by IBM and Cisco are providing us with opportunities to enhance how professors teach and students learn. The rich media distribution network that we are using, as part of our new digital media infrastructure, is a distributed platform for creation, management, and distribution of digital media applications. The results of this collaboration will be useful not only to the higher education community, but will also enhance the way corporations and government train and educate their employees," said Marist College President Dennis J. Murray.

DMDS is designed to provide the following benefits to enterprises:

The DMDS architecture leverages existing networks, and bandwidth-intensive applications such as ERP, CRM, content management, enterprise portal and streaming media. This media can now reach employees quickly and reliably, even over dial-up connections. DMDS also delivers the basic digital media functions of store, search, view, collaborate, purchase, download, delivery and the advanced capability of Video-on-Demand (VOD). Specific applications include corporate communications, e-learning, sales promotions and marketing, partner relations and product demos.

"DMDS extends the IBM and Cisco System Strategic Alliance into the growth area of digital media via digital media distribution. The convergence of video, voice, audio and data IP networks is a very real and exciting trend," said George Kurian, vice president and general manager of the Cisco Video Networking Business Unit. "IBM and Cisco have come together to deliver a comprehensive solution for customers to increase operating efficiencies and improve the quality of education and communication with the power of video."

Technology Backbone:
Combining IBM technology and services with industry leading partner components, DMDS includes DB2 Content Manager IBM WebSphere Digital Media Enabler, Tivoli Storage Manager and IBM eServers. IBM Global Services can provide overall planning, installation and testing, ensuring a smooth implementation. Other technology components can include IBM Network Attached Storage, WebSphere Application Server, WebSphere Portal or WebSphere Commerce Server. Lastly, the technology is built on open standards to allow for future enhancements. The technology is priced competitively and is available immediately.

"We are proud to be a component of the Digital Media Delivery Solution," said Rod Bacon, chief executive officer of Media Publisher, Inc. "Our vision in developing Media Publisher was that rich media should be easy to both implement and use across an entire enterprise for daily business initiatives. We designed Media Publisher to integrate with technology from leading digital media partners to simplify and improve the front and back-end user experience. Our close working relationships with both IBM and Cisco are already producing significant benefits for our customers."

DMDS is offered with three alternative media publishing and delivery options:

"Broadening our partnership with Cisco Systems into the area of digital media allows us to create integrated digital media solutions that deliver multimedia on-demand applications," concluded Michael Maas, vice president of marketing, IBM Communications Sector.

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