IBM Redefines Data Management For e-Business

Extends Lead in Projected $10 Billion Content Management Market

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SOMERS, N.Y - 14 Mar 2000: -- IBM today unveiled the IBM Content Manager, a first-of-a kind offering that helps companies manage the exploding amount of digital information now facing organizations in the e-business world.

With today's announcement, IBM is uniquely positioned to help customers integrate, leverage and share all forms of digital content for increased productivity, operational efficiencies and competitive advantage.

Redefined by e-business, content management is the next step in the data management evolution, involving the collection, management and electronic distribution of all forms of business information -- including documents, e-mails, audio, video and images -- and linking it to core business processes. With corporate data doubling every 6-8 months, and intranets deployed in more than 90% of major companies, it's increasingly important for companies to leverage the complete spectrum of data assets within their enterprise and share it electronically among suppliers, customers, partners and employees.

"Our research indicates that the content management market is expected to exceed $10 billion by 2004. Companies are beginning to demand greater management capabilities for a wide variety of digital formats," said Andrew Warzecha, senior program director at the META Group. "IBM is well positioned to deliver end-to-end e-business content management solutions to the industry."

With today's announcement, IBM extends its lead over the competition as the only software provider to offer a complete, integrated portfolio for database management, content management and business intelligence. IBM Content Manager helps companies make the most of their information, no matter the form, and reaffirms IBM's leadership in helping them leverage this information.

Using IBM content management solutions in conjunction with its PeopleSoft ERP applications, AutoZone has transformed itself into a company, saving more than $1 million annually on document storage and distribution. AutoZone is the largest do-it-yourself auto parts chain in the U.S., with 40,000 employees in 40 states. They plan to further expand their use of digital content by providing self-service instruction to their stores.

"IBM Content Manager is a highly extensible, feature-rich content management system that allows us to store and access documents of all types -- from images to native PC formats, like Microsoft Word and Excel, to audio and even streaming video," said Jeff Mitchell, lead analyst, AutoZone EDM Group.

In a Class By Itself

IBM Content Manager leverages IBM's experience in rich media and document management technologies. It enables corporations to electronically manage, protect and share critical business information, in any format, including XML and HTML. Images, audio and video, computer generated output and business documents can now be securely shared electronically - a crucial step in the e-business transformation.

IBM Content Manager is the only offering of its kind, providing a single, consistent, open programming interface that enables rapid application development with unparalleled scalability and flexibility. USAA currently manages more than two billion documents with IBM content management technology. USAA estimates that this amount of information is equivalent to covering the world in paper more than two times.

Additionally, it can search across a variety of content and data repositories such as production imaging, computer-generated output, document management and multimedia repositories, delivering a unified search result. The IBM Content Manager, when combined with the recently announced IBM Enterprise Information Portal, provides a single point of access and integration for IBM and non-IBM data and content stores helping customers truly leverage the vast amounts of information across their business.

"IBM is at the forefront in helping customers turn information, in any format, into a business advantage. No other vendor in the industry can match IBM's end-to-end e-business data management capabilities," said Janet Perna, general manager, IBM Data Management Solutions. "IBM defined the content management market over a decade ago and now we are taking it to the next level by helping customers become e-businesses."

IBMContent Manager provides the following benefits to users:

-- Protection of digital assets to help eliminate fraud and misuse.

-- Enhanced customer care by allowing call center representatives to quickly view a client's complete folder of information; correspondence received, monthly statements, application forms, etc.

-- Support for customer self-service by enabling customers to retrieve and view the status of requests they've submitted.

-- Reduced operational costs through the elimination of storage space, manual document delivery processes, and microfilm operations.

-- Improved productivity through intuitive, rapid information retrievals, or by invoking e-document access directly from business applications, integrated with a variety of advanced programming interfaces.

Future Momentum

IBM continues to collaborate with key business partners to bring the most complete content management capabilities to market. Today there are more than 25 business partners signed up to support the IBM Content Manager.

Among the partners currently working with IBM are Adware, Aureus Solutions, ICO Limited (Hong Kong), ICONN Computer Services, Inc., Image Architects, Interwoven, Magirus, Pioneer-Standard, Provider Solutions, Savoir Technology Group, and Silicon Plains Technologies, Syscom Inc., VIP Limited Ltd.

More information on IBM business partners and how they are supporting today's announcement can be found at

IBM Global Services has established complementary practices to help customers manage and leverage digital content throughout and beyond their enterprises. The services are designed to help customers migrate to IBM Content Manager and to fully exploit its capabilities. IBM Global Services draws on its successes with Siebel, SAP, and customer care solutions, built upon IBM Content Manager technologies.

Pricing and Availability

IBM Content Manager is currently available shipping with support for IBM AIX and Microsoft Windows NT platforms. Pricing starts at $15,000 per workstation server and $2,000 per concurrent user.

For More Information

IBM is the world's largest information technology company, with 80 years of leadership in helping businesses innovate. IBM Software offers the widest range of applications, middleware and operating systems for all types of computing platforms, allowing customers to take full advantage of the new era of e-business. The fastest way to get more information about IBM software is through the IBM Software home page at More information on IBM's Content Management solutions is available at

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