IBM Introduces World's First, Fully Integrated E-Business Database

Expands $1 Billion Commitment to Data Management and B2B Leadership

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VIENNA, Austria - 11 Apr 2000: -- IBM today announced a $1 billion commitment to data management leadership and B2B transactions and introduced DB2(a) Universal Database Version 7 -- the most powerful solution of its kind in the industry.

IBM continues to invest in new hiring programs, product development and marketing campaigns with the objective of helping customers leverage their information assets. This year alone, IBM plans to hire more than 500 data management software engineers and sales specialists.

The latest version of DB2 Universal Database, IBM's award-winning database, features breakthrough technologies and new e-business capabilities at a third the price of Oracle in most cases.

The Database for B2B

DB2 Universal Database Version 7 makes it simpler for dot.coms and large corporations conducting business-to-business (B2B) on the Web to gain competitive insight about their customers, slash application deployment time nearly in half and perform high-speed Internet searches more than 10 times faster than traditional relational database search engines.

Complementing IBM's WebSphere(a) , the industry's leading Web application server software, DB2 Universal Database Version 7 is embraced by industry leaders such as Ariba, i2,, Global Freight Exchange (GF-X), and Freight Traders for B2B and emerging e-marketplace applications.

"Business optimization requires the free flow of information across corporations -- from customers, through the supply chain, and back through to the customer," said Janet Perna, general manager, IBM Data Management Solutions. "Companies best able to intelligently exploit their information assets to drive top-line performance while improving operational efficiencies will be the winners. Over the last two years, companies around the world have chosen the scalability and reliability of DB2 Universal Database as the foundation for their e-business data infrastructure."

IBM also introduced a first-of-its-kind pricing structure, allowing application service providers (ASPs) to purchase DB2 Universal Database at a minimal investment. Under terms of the new program, IBM will receive a percentage of the revenue ASPs receive from their customers once the solution is implemented, based on a "per subscriber" or "per transaction" model. Also available today are ASP Prime and Hosting Advantage programs, designed to support ASPs using IBM software and help ISVs certify and deploy their applications in the ASP business model.

Beyond ASPs, a new IBM incubator program offers dot.coms support and services as well as e-business applications to help emerging companies get up and running on the Web.

According to Carl Olofson, research director, Application Development and Deployment, IDC Research, "By breaking down the barriers to universal data access and management, IBM's DB2 Universal Database Version 7 delivers the levels of efficiency, flexibility, and innovation necessary to compete in the Internet Age."

Technological Advancements

DB2 Universal Database Version 7 is the only database in the industry to fully integrate e-business, business intelligence and content management capabilities, which means increased performance and broader application possibilities for customers. New enhancements announced today include:

- the industry's first and only integrated, in-memory relational database technology, designed to dramatically speed up text search for Web applications. For example, DB2 has performed more than 90 million text searches in a single day -- approximating traffic on some of the Internet's largest and most active sites -- and achieved less than half-second response times in each case;

- deep XML integration to facilitate data interchange in support of B2B applications. With this new function, users can quickly and easily define, store and retrieve XML-based documents;

- integrated, scalable warehousing and data analysis features for fast and easy deployment of business intelligence solutions. By integrating data warehousing capabilities and OLAP functionality, based on Hyperion Essbase OLAP technology, users can access, analyze and disseminate corporate data for improved decision-making;

- integrated support for spatial data allowing companies to visually tie customers or operations to location, making it easier to analyze data in applications such as customer relationship management (CRM); and

- industry-standard SQL Stored Procedure Language for developing applications to ease migration to DB2 Universal Database from competitors such as Oracle, Microsoft, Sybase and Informix.

"Comprehensive database solutions, such as IBM's DB2, can greatly assist customers in mining maximum business value from their information assets," said Aaron Zornes, executive vice president and director of industry authority on business intelligence, META Group. "With integrated e-business and business intelligence capabilities, these solutions offer excellent database design and innovation."

Web Generation

DB2 Universal Database Version 7, available on popular, UNIX, Linux and Windows platforms, packs the power required by companies born in "generation Web." Designed from the ground up, this latest release is the first and only database to combine the speed required for Internet searching with the scalability and availability of a relational database.

DB2 Universal Database delivers enterprise power to more than 40 million users at over 300,000 companies -- from dot.coms to multi-national corporations --to help them improve customer relationships, make timely decisions and gain competitive insight.

"Our decision to choose DB2 Universal Database over Oracle was because of its integrated offering, coupled with its unbeatable price and overall performance," said Matt Puccini, chief technology officer, Muze Inc. "As an internet, business-to-business company with hundreds of online e-commerce clients and growing quickly, it was clear that IBM was in the best position to meet our e-business needs. DB2 provides the best overall value that will allow us to scale as our business grows, without additional costs and upgrades, and in turn allow us to provide better service to our customers."

Among the companies benefiting from this e-business technology bench strength are,,,, and Mediapps.

Migrating from Competitive Databases

To meet the market demand, IBM has integrated functionality within the latest release to make it significantly easier and faster for customers to migrate from Oracle, Microsoft, Sybase and Informix databases to DB2 Universal Database. In addition, IBM is also providing migration tools and services, and is working with partners like ManTech Systems Solutions Corporation (MSSC) to help customers migrate their applications from competing databases to DB2 Universal Database.

According to Joe Pomerantz, director, Global Data Management, Merrill Lynch, "We've leveraged the IBM and ManTech partnership to facilitate our database migration process and port existing applications to DB2 Universal Database. The combination of IBM enterprise expertise and ManTech's resources has enabled Merrill Lynch to accelerate its platform standardization plans and allowed us to focus on real business issues."

Know Your Customers

To support the growing practice of CRM, DB2 Universal Database Version 7 provides users with their choice of mobile client with zero end-user administration, scalable replication, use of leading Internet standards, and integrated analytical features. DB2 Universal Database partners include CRM leader Siebel. DB2 Universal Database Version 7 is also the platform of choice for SAP, the leading enterprise resource planning (ERP) solution provider, along with PeopleSoft, Baan and others.

IBM continues to add value to DB2 Universal Database training and certification, enabling administrators and partners to better implement e-business applications. Available with today's announcement, IBM is providing new skills training and certification programs for database administrators, as well as a two-day training program for administrators working with competitors' databases. IBM has invested more than $80 million in its DB2 Scholars Program, which now exceeds 3,400 colleges and universities around the world.


The beta release of DB2 Universal Database Version 7 will be available for download at on or before April 30, 2000. The product will be generally available in the first half of 2000 on a variety of UNIX platforms, including IBM AIX, Sun?s Solaris Operating Environment, HP-UX, Linux, Microsoft Windows NT and Windows 2000, and IBM OS/2. Pricing will be announced at the time of availability.

For more information on DB2 Universal Database Version 7, visit

DB2 Universal Database

As the foundation for e-business, DB2 Universal Database is the industry's first multimedia, Web-ready relational database management system, strong enough to meet the demands of large corporations and flexible enough to serve medium-sized and small e-businesses. DB2 Universal Database combines integrated power for business intelligence, content management, enterprise information portals and e-business with industry-leading performance and reliability to drive the most demanding industry solutions. DB2 Universal Database together with Internet technology makes information easily accessible, available and secure. There are more than 40 million DB2 users from over 300,000 companies worldwide relying on IBM data management solutions. For more information please visit

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