IBM Delivers the Most Comprehensive Rich Media Solution for e-business

IBM HotMedia 3.0 Provides Developers With Advanced Features to Enhance the Power of The Web

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HAWTHORNE, N.Y - 13 Jun 2000: -- IBM today announced HotMedia(R) 3.0, the industry's most advanced rich media solution for e-business. HotMedia now incorporates streaming video and 3D imaging that enables customers to bring products and services to life with interactive and visually stimulating effects, resulting in longer stays on the Web site, increased business and significant cost savings.

HotMedia 3.0 is the only product of its kind to offer a complete rich media solution based in Java technology with a single file output. It incorporates streaming video and audio, 3D imaging , synchronized audio, panoramas, multi-track animations and more in one authoring environment, requiring no special servers or plug ins and is available at no charge.

Additionally, it includes transactional capabilities allowing users to initiate transactions within the HotMedia object. Now customers can enjoy the convenience of staying on the Web site of their choice without having to go to another page to close a transaction.

Rich media is the latest wave in e-business that enables companies of all sizes to set themselves apart from the competition and retain online customers. Research from Jupiter Communications estimates that 90 percent of online customers want some form of interaction.

An ideal solution for e-catalogs, Web self-service applications, such as "how-to" assemble, operate or maintain products, HotMedia is also widely used for virtual tours, cultural sites, educational and kid friendly sites and transactional banner ads. In addition to longer stays on Web sites, businesses are now realizing the cost-savings involved in developing interactive e-business applications.

For example, Boston-based Fidelity Investments Institutional Services Company, Inc. uses HotMedia 3.0 to create a virtual tour of its customer call center located in Dallas, Texas. Additionally, ShopGoOnline.com, a subsidiary of GoOnLineNetworks (OTCBB:GONT), an Internet shopping mall, implemented IBM's HotMedia technology to enhance a wide range of products from beauty aids, home and garden items, music, DVD selections and electronics. Currently, streaming video is used throughout ShopGoOnline's site to showcase their product offerings, and future plans are underway to implement 3D imaging for the up and coming specialty stores within ShopGoOnline.com.

"Finding a niche in the ever-changing, competitive Internet marketplace is becoming more of a challenge "states Matthew Herman, vice president, GoOnline Networks."HotMedia gives us a competitive advantage because it allows us to bring our products to life."

HotMedia is the first rich media technology for the Web to fully harness the power of Java technology. The HotMedia player is broken into tiny applets (typically 10 Kbytes in size), which are delivered to the user on an as-needed basis. This patented "Smart Content" technology requires no plug-ins or special server requirements, eliminating the most significant drawbacks to the adoption of rich media. The new 3D functionality in HotMedia 3.0 supports Virtual Reality Modeling Language 2.0 (VRML), a widely accepted standard that represent 3D objects, giving customers a true interactive 3D experience.

"IBM HotMedia is at the forefront in delivering the most complete, rich media solution in the industry, " said Dr. Armando Garcia, vice president, IBM Content Management Solutions. "With today's announcement, IBM is continuing its efforts to empower both the company and consumer with a unique, interactive e-business experience."

HotMedia plays an important role in IBM's strategy to help companies transform their business processes into e-businesses. HotMedia is part of IBM's Content Management portfolio. It supports the IBM Content Manager and Enterprise Information Portal, both based on DB2 Universal Database, as a new rich media data type that can be stored, managed, retrieved and delivered. HotMedia is also bundled with Macromedia Dreamweaver, NetObject Fusion and IBM Websphere Studio providing these applications with enhanced rich media capabilities.

HotMedia 3.0 is available for users to author on both Windows and Mac platforms. The resulting HotMedia objects can be viewed with any Java-enabled browser. More information on HotMedia 3.0 and for a free download please visit http://www.ibm.com/hotmedia.

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