JesterDigital is a leader in the next generation of digital media Internet firms, delivering unique Web experiences to their target audience of teenagers and young adults. At Jester.com, consumers can experience 3D worlds including music studios, skateboard and snowboard parks, live game shows, and even fan clubs designed by leading music artists.
By combining the power and security of IBM's EMMS with the creative energy and realism of JesterDigital's 3D worlds, Jester.com is reinventing the user experience of the Internet. "In the next-generation Internet when music, games, film and other forms or rich media are the primary objects of e-commerce, the richness of the user experience will become the key point of differentiation in the battle for online customers," commented John Textor, Chairman and CEO of JesterDigital. "We believe that an interactive, virtual reality platform represents an extremely high competitive standard at the beginning of this digital media revolution."
"JesterDigital's deployment of EMMS demonstrates the flexibility of the solution to be integrated into different environments including the three-dimensional environment at Jester.com," said Scott Burnett, business development executive, IBM Global Media & Entertainment Industry. "The Jester.com audience will be among the first to experience the convenience of digital music distribution with the added entertainment benefit of the site's unique array of 3D worlds."
In addition to JesterDigital, EMMS has received support from BMG, Handleman Company, Liquid Audio Japan, music.co.jp, RealNetworks, Reciprocal, Sony Consumer Electronics, Sony Music Entertainment Japan, Sterling Sound and Toshiba Portable Devices Division.EMMS was successfully tested in the first broadband music distribution trial conducted with the five leading record companies.
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