IBM Demonstrates "Any Tune, Anytime, Anywhere, Anyhow" at Midem

IBM Electronic Media Management System To Be Showcased In Superdistribution, Wireless, Broadcast, e-Publishing, 3D Environments

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- 21 Jan 2001: At the Midem 2001 International Music Market conference, IBM will demonstrate advanced e-business solutions for enabling the electronic distribution and copyright protection of "any tune, anytime, anywhere, anyhow." IBM will showcase, for the first time, the wireless distribution of music to next-generation portable electronic devices. IBM's linchpin for the digital distribution of music is its Electronic Media Management System (EMMS), a sophisticated electronic media distribution and digital rights management (DRM) system that has been embraced by companies worldwide.

"With decades of experience in data security, storage, management and distribution, IBM is poised to help the music industry embrace e-business and meet growing consumer demand for receiving music digitally over the Internet and other open networks," said Scott Burnett, business development executive, IBM Global Media & Entertainment Industry. "At Midem 2001, one of the largest music industry gatherings worldwide, IBM offers a comprehensive look into the ways technology can bridge the gap between how music is consumed today and how it will be consumed in the future."

In addition to a wireless demonstration, IBM will showcase the security and flexibility of EMMS in various applications and environments. These demonstrations can be seen at the IBM booth R38-01:

EMMS has received support from BMG, Handleman Company, JesterDigital,, Liquid Audio Japan, MediaMatec,, MusicMatch, NTT Docomo, RealNetworks, Reciprocal, Sony Corporation, Sterling Sound and Toshiba. EMMS was successfully tested in the first broadband music distribution trial conducted with the five leading record companies.

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