IBM and Jutel to Collaborate on Digital Distribution Technology for Radio Broadcasters

Companies Plan to Provide eCommerce and mCommerce Solutions for Broadcasters

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Midem 2001, Palais des Festivals, Cannes, France - 21 Jan 2001: IBM and Jutel today announced plans for a joint development project to extend e-commerce and m-commerce capabilities to radio broadcasters and media content providers by enabling digital distribution of media (such as music) in a copyright-protected environment. The companies intend to integrate Jutel's RadioMan media broadcasting solution and IBM's Electronic Media Management System (EMMS) for electronic media distribution and digital rights management.

The integrated solution is designed to create new business models and revenue streams for radio broadcasters and media content providers by offering them the ability to sell and download audio content to consumers. The new features would also help broadcasters to differentiate their service and create customer loyalty. This collaboration between IBM and Jutel builds upon an existing relationship to jointly market and resell the RadioMan solution as part of IBM's broadbased digital media portfolio.

RadioMan provides editorial and production toolkits for large radio broadcasters and media content providers for the management and distribution of all digital media. Using the security and distribution features of EMMS, RadioMan would facilitate the digital distribution of broadcast content and enable broadcasters to conduct e-commerce in both wireless and connected environments. For example, a radio broadcaster could enable consumers to purchase and download a song or other audio content to their PC or portable device as they are listening to it. In addition, the playlist information provided by broadcasters (such as artist name, track title, time of play, etc.) would offer consumers the exact information needed to facilitate the selection, purchase and delivery of songs or other digital media content either immediately or whenever they so desire. This concept allows new conveniences to listeners no matter what the user device may be: Internet, wireless Internet, mobile devices, PDAs.

"With this new concept, listeners would be able to listen and purchase their music and other audio favourites instantly and easily. This kind of freedom of choice is likely to make the new concept a great success story in the market," said Reijo Kivelä, CEO of Jutel. "Selling small, on-demand audio items is much like selling mobile phone text messages (SMS Messages) and mobile phone ring tones, which are hugely popular in many countries."

"This unique implementation of EMMS in Jutel's RadioMan solution is testament to the flexibility of IBM's system," said Scott Burnett, business development executive, IBM Global Media and Entertainment Industry. "We believe broadcasters in the digital age will embrace the ability to conduct commerce in a revolutionary way, and we look forward to working with Jutel to provide the solution."

In addition to Jutel, EMMS has also received support from BMG, Handleman Company, JesterDigital,, Liquid Audio Japan, MediaMatec,, MusicMatch, NTT Docomo, RealNetworks, Reciprocal, Sony Corporation, Sterling Sound and Toshiba. EMMS was successfully tested in the first broadband music distribution trial conducted with the five leading record companies.

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