Siemens Chooses IBM's WebSphere for e-Business

Siemens AG Selects IBM's WebSphere in world's biggest ever e-commerce deal

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Stuttgart, 26t - 26 Jan 2001: the Munich-based electronics and electrical engineering giant - has chosen IBM as its preferred technology partner in its bid to make the transformation to an "e-driven company". IBM's WebSphere Commerce Suite, WebSphere Application Server and MQSeries will provide the e-business platform to bring Siemens' business processes to the web. Siemens announced its new e-business development strategy in October of last year. This initial phase will see the company invest around one billion euros in the project.

In the course of this transformation, Siemens is introducing company-wide, global e-business applications, which will be jointly developed and implemented by an alliance composed of Siemens' own Siemens Business Services (SBS), i2 Technologies, CommerceOne and IBM. Through the exploitation of e-business, Seimens expects major benefits including faster development of new markets, closer customer relationships and significant reduction of operational costs.

The Siemens Online Sales Division will be equipped with IBM's WebSphere family of e-business infrastructure software. IBM's WebSphere was chosen because of its industry-strength scalability and industry-leading integration capabilities. A decisive factor in the success of an e-commerce initiative is the ability to make fragmented legacy IT systems available to new, Web-based applications. IBM's WebSphere will allow Seimens to web-enable its existing systems and integrate them with innovative new e-business applications.

"WebSphere is leading e-business innovations around the world," said Christoph Rau, Vice President of Software Group IBM Central Europe. "We're delighted to be teaming with Siemens and delivering the tools for such an ambitious e-business program. Like large organisations before them, Siemens is finding that WebSphere allows them to build an effective strategy on top of their existing IT investments. It's like putting your legacy systems on steroids for e-business."

The cornerstone of the agreement with Siemens is IBM's WebSphere Commerce Suite, based on the WebSphere Application Server. IBM WebSphere creates a flexible environment for all e-business applications, utilizing the company's VisualAge for Java development tools. Siemens will also be using IBM's WebSphere Studio. This software provides an extensive development environment for creating dynamic Web pages and Java applications. A single process is all that is required to create applications for standard Web browsers and mobile computing devices, such as smartphones and PDAs.

In choosing WebSphere Commerce Suite, Siemens has selected a complete solution for e-commerce and electronic marketplaces. Features include support for dynamic retail models - like online catalogs, content management, and modern search engine technologies. Sellers and buyers are able to maintain control over any kind of transaction involving goods or services. Business analysis and personalization tools assist in the creation of individual customer profiles.

The Siemens program is expected to take around three years to complete. It is based on the concept of a global "e-community," embracing 447,000 Siemens employees as well as all the company's customers and suppliers. With this orientation toward e-business, Siemens is looking to the future with confidence and optimism.

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