Recording Academy and IBM Launch Official Webcast for the 43rd Annual GRAMMY Awards

GRAMMY Web Site on Track for a Record-Setting Year Partnership Continues as e-Business Leader Sponsors and Co-creates Web Experience for Music's Premier Awards Show

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Santa Monica - 08 Feb 2001: The Recording Academy and IBM have designed and launched the Official Webcast of the 43rd Annual GRAMMY Awards, it was announced today by Michael Greene, President/CEO of the Academy. The 43rd Annual GRAMMY Award Webcast promises to far surpass that of last year, boasting four times the content and features as last year's Webcast - including an interactive GRAMMY game that offers a chance to win $2 million. The site's innovative design marries the coolest in contemporary Web functionality with poignant articles, exciting artist interviews and a wealth of rich media.

Located at www.grammy.com, the site will provide frequent updates of its exclusive content preceding, during and after the GRAMMY Awards on February 21, making the Webcast a dynamic one-stop shop for behind-the-scenes GRAMMY activities. The partnership marks the third consecutive year the two organizations have collaborated on the project. The arrangement links the Academy's popular GRAMMY.com Web site with IBM's expertise in helping organizations produce compelling event Webcasts and hosting highly trafficked Web sites.

"The continued partnership with IBM ensures that the exciting new content provided by the Academy will by presented in a compelling and technologically advanced fashion," said Greene. "GRAMMY.com has many new features this year and the Webcast will be a dynamic complement to the Awards telecast by providing an exclusive, backstage look at the GRAMMY Awards and the artists who attend."

Rick Singer, IBM director of worldwide marketing sponsorships, added, "The GRAMMY Webcast is a highly interactive way for people worldwide to select how they want to experience the awards ceremony. Music fans benefit from having access to the Recording Academy's incredible content while we showcase IBM's leading technology for a global audience."

The 2001 Webcast contains many new features: Fans can hear and purchase the music of nominated artists via the Academy's partnership with Tower Records, which also provides detailed artist biographies. The IBM Media Console will provide a convenient player for all of the site's rich media, including Soundwaves audio interviews, GRAMMYs Greatest Performances video files from past shows, and much more. The Features section presents in-depth interviews with artists such as Faith Hill, Shelby Lynne, Toni Braxton, Eric Clapton & B.B. King and Paul Simon, the 2001 MusiCares Person of the Year; stories about current issues in the music industry; and the latest news about the 43rd Annual GRAMMY Awards.

Fans can purchase exclusive GRAMMY merchandise in the Shop, view photos in the GRAMMY Gallery, and play a daily trivia game based on questions about past GRAMMY winners. Participants in the GRAMMY Guess Who? game are eligible for a weekly drawing to win one of five trips to the GRAMMY Awards, and will be included in the Grand Prize drawing for a chance to win $2 million. Working press will also find press releases and show information in the Press Room.

Other key features include a searchable database of past winners, complete lists of GRAMMY Hall of Fame inductees, Lifetime Achievement, Technical GRAMMY and Legend Award recipients, as well information on GRAMMY history and the Recording Academy's year-round music education, health and wellness and arts advocacy initiatives, a full list of this year's nominees, and an explanation of the Award's process. A complete list of this year's winners will also be posted immediately following the telecast.

Additionally, the Webcast is being driven by a robust multi-media marketing campaign, with ads running on CBS (the Official GRAMMY Television Network), Westwood One (the Official GRAMMY Radio Network) and in US Magazine (the Official GRAMMY Print Sponsor).

The 2001 GRAMMY Awards show marks the seventh consecutive year of the GRAMMY Webcast. Starting as one of the earliest live Internet events, GRAMMY.com has long been on the cutting edge of Webcast technology, helping to define the industry's standard for live entertainment Web events.

The 43rd Annual GRAMMY Awards will be held on Wednesday, February 21 at STAPLES Center in Los Angeles and broadcast on the CBS Television network from 8-11 p.m. (EST/PST)

About the Recording Academy
Established in 1957, the National Academy of Recording Arts & Sciences, Inc. also known as the Recording Academy, is dedicated to improving the quality of life and cultural condition for music and its makers. An organization of more than 17,000 musicians, producers and other recording professionals, the Recording Academy is internationally known for the GRAMMY Awards. It is responsible for numerous groundbreaking outreach, professional development, cultural enrichment, education and human services programs. MusiCares was founded by the Recording Academy in 1989 to ensure that music people have a place to turn in times of medical, financial or personal crisis. More information about the Recording Academy can be found at www.grammy.com/academy.

About IBM
IBM is the world's largest information technology company, with 80 years of leadership in helping businesses innovate. IBM helps customers, business partners and developers in a wide range of industries leverage the power of the Internet for e-business. IBM's experience in sponsoring, designing, developing and hosting record_breaking Web sites for major sports and entertainment events enables the company to handle large traffic volumes on the Internet. More information about IBM is available at www.ibm.com. IBM is a registered trademark of International Business Machines Corporation.

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