National British Radio Station, Classic FM, Selects Radioman® for Digital Upgrade

IBM and Jutel Technology Enabling Digital Radio Switchovers

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NAB 2001, LAS VEGAS - 22 Apr 2001: Digital radio may be the best kept secret in digital media, with the market potential of a multi-billion dollar business, and major implications across a wide range of multimedia activities. IBM and Classic FM, Britain's most popular national classical music radio station, today announced the selection of Jutel's RadioMan® integrated with IBM technology, as a broadcast content management solution. Radioman's editorial and production toolkits will add value to the station's transmissions, and allow the station to increase productivity, and the range and quality of the services offered, bringing new conveniences to producers, journalists, and presenters.

Classic FM was the first UK broadcaster to be fully digital, and the addition of RadioMan will enable Classic FM to enhance its digital broadcasting services through the use of RadioMan's program associated data and Web functionality. RadioMan® is a scalable system that seamlessly integrates and controls the different tasks involved in the management of radio stations including scheduling and program planning, content production, and versioning and broadcasting of programs for multiple new media channels.

"Digital is the most exciting thing to happen to radio since AM and FM," said John Sullivan, technology manager at Classic FM. "Radio has come a long way since Marconi's revolutionary invention first took to the airwaves, and now there's the third generation digital radio. After a comprehensive selection procedure and user evaluation, we chose RadioMan as the best system to provide us with the solid basis and flexibility we need to react to the changing marketplace and build for the future. "

With RadioMan, Classic FM aims to integrate its output across digital radio and new media platforms, providing its listeners with increased access to program data and a range of new facilities, adding value for the listener while increasing the commercial potential of the station.

"Digital radio has incredible market strength and potential, and the merging of radio broadcasting via traditional, digital, and Internet technologies is revolutionizing the industry. Jutel's RadioMan best-of-breed solutions, combined with IBM technology and services provides a comprehensive media asset management product," said Steve Canepa, vice president at IBM. "Classic FM is at the forefront of this revolution in the UK, and this RadioMan installation reiterates IBM's ability to supply the technology broadcasters need to compete in the ever-increasingly digital world. "

According to a recent study, by European Screen Digest research consultants* - the European retail digital radio market is expected to reach 4.7 billion euros in the next five years. The switch to digital will reaffirm radio as an essential device of the information society. The Prospects of Digital Radio by Josef Trappel, highlights that digital radio is technically mature, but needs a final push by key players in the industry. IBM is helping to propel success in the digital radio switchover, with its RadioMan suite of digital offerings.

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