The degree to which in-store sales are influenced by digital is inevitable in today’s shopping journey — and continues to grow.

  • The degree to which in-store sales are influenced by digital is inevitable in today’s shopping journey — and continues to grow. The degree to which in-store sales are influenced by digital is inevitable in today’s shopping journey — and continues to grow.

    Date added: 12 Jan 2017

    While the study found surveyed Gen Zers care most about product quality and availability, participation and digital engagement is what they really value in a long-term brand relationship. (Credit: IBM)