IBM and Facebook Team Up to Deliver Personalized Brand Experiences Through People-Based Marketing

  • IBM and Facebook Team Up IBM and Facebook Team Up to Deliver Personalized Brand Experiences Through People-Based Marketing

    Date added: 06 May 2015

    Hannah Egan, product strategy specialists for IBM Commerce, checks her smartphone for deals from her favorite brands while shopping on Fashion Ave in New York City. On Weds., May 6, 2015, IBM and Facebook joined forces to provide brands with the analytics and design capabilities needed to turn the unique wants and needs that customers share on the leading social media site into personalized experiences including retail offers delivered at the right time and place. (Jon Simon/Feature Photo Service for IBM)