Steven L. Canepa

General Manager, Global Media & Entertainment Industry

Full biography

Mr. Canepa is responsible for the P&L of a market-leading Global organization serving the Entertainment, On-line, Games, Advertising, Broadcast, Cable, Publishing, Satellite, Sports & Music, Search, Social marketplace.  Under his leadership, the division has grown into one of the largest providers of solutions, services and technology to the M&E Industry and one of IBM’s top performing Industries.  He has deep expertise in business transformation in the Digital era.

Professional Experience:

Steve has led sales, strategy, marketing, consulting, and product and services organizations and has a strong commitment to employee development.  He has a proven experience developing and scaling organizations, creating new lines of business, as well as leading multi-billion dollar global organizations to consistent and profitable growth.

A member of IBM’s Global Leadership Team, he has significant experience in the unique characteristics of markets around the world.  He is also a member of IBM’s Industry Academy, is IBM’s Senior Location Executive for Los Angeles and has held a number of significant leadership positions in IBM sales, product and services divisions.  Over his career, he has worked in the M&E, Finance, Electronics, Retail and Telecommunications marketplace.

Steve has received two EMMY awards for innovation and is recognized for his insights in digital transformation:  Frost and Sullivan has recognized IBM M&E as the Digital Media Company of the year and Steve has been named a key Industry influencer by AlwaysON and Digital Media. 

Board and Advisory:

He has served as a member of the Board of Directors for Digital Domain (culminating with the successful sale of the business), MusiCares (Grammy Foundation), USC’s Annenberg Innovation Lab and USC’s Marshall Center for Global Innovation. With a commitment to the welfare of children, he has also served on the Boards of the Bogart Pediatric Cancer Research Fund and Junior Achievement of So CA.  He has served as an advisor to Digital Hollywood, UCLA, a number of Industry and technology associations and on the technology committee of the National Academy of Television Arts and Sciences (EMMY).    

Marketplace Activities:

He is a regular speaker at conferences, including NAPTE, NAB, IBC, CES, E3, Variety, Future of Broadcast, Broadcast Asia, Digital Hollywood, Frames and Content World.  He often contributes to press and analyst reports on emerging market trends.


Steve earned two BA degrees from UCLA, in Economics and Political Science (Phi Eta Sigma honors), and also a MBA in Corporate Finance from UCLA’s Anderson School (Beta Gamma Sigma / top field study honors).  He has also completed studies in the Wharton School’s financial management program and Harvard University’s executive curriculum on strategy formation.