PSA Peugeot Citroën and IBM to launch "connected services" for the car of the future

PSA Peugeot Citroën Taps IBM Big Data & Analytics and MobileFirst Solutions to Provide Drivers with Customized Services

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Paris, France. - 24 Mar 2014: PSA Peugeot Citroën today announced plans to use IBM (NYSE: IBM) Big Data, Analytics and MobileFirst solutions to launch a new era of connected vehicles that deliver customized services.

The rapid adoption of mobile devices is redefining customer expectations in all areas of life, including transportation. The need to be constantly connected is transforming the relationship between car owners and manufacturers beyond the driving experience. To meet changing customer expectations requires new, innovative connected services.

The challenge for car manufacturers is to integrate value brought by processing and analyzing real-time data from the connected vehicle. Automobiles today deliver millions of points of valuable information while connected devices such as mobile phones play an integral role in people's lives.

PSA Peugeot Citroën's and IBM are working together to integrate the massive amounts of data from cars, phones, traffic signals, lights and other sources and analyze it in real-time to deliver on the promise of the connected vehicle. "This innovation and collaboration with IBM is expected to offer new and essential services for both drivers and passengers," said Brigitte Courtehoux, Director of Cars and Connected Services Business Unit for PSA Peugeot Citroën.

PSA Peugeot Citroën's expertise in the auto industry combined with Big Data & Analytics and MobileFirst IBM's solutions will enable the French manufacturer to offer a range of "connected services" to its clients, allowing them to use numerous access channels such as websites, vehicles data, customer service or mobile applications. They will now also be able to access other sources of vehicle data and customer service information, such as, among many others possibilities, a better weather precision via onboard sensors of temperature, lights, windscreen wiper from Peugeot Citroën's cars.

The solutions developed by IBM and PSA Peugeot Citroën will bring real-time customized services to drivers. PSA Peugeot Citroën's Connected Vehicle project will provide high value applications for business to consumer and business to business clients and automotive systems.

"We are proud to offer the best of IBM to support PSA Peugeot Citroën in its new challenge" says Dirk Wollschläger General Manager, Global Automotive Industry IBM. "This technology choosen by PSA Peugeot Citroën will allow to customize every services to each driver and passenger regarding their expectations and the driving conditions."

About PSA Peugeot Citroën

With two world-renowned brands, Peugeot and Citroën, the Group sold 2.8 million vehicles worldwide in 2013, of which 42% outside Europe. Second European car manufacturer, it achieved a turnover of € 54 billion in 2013. It still is a European leader in terms of CO2 emissions, with an average of 116.2 grams of CO2/km in 2013. PSA Peugeot Citroën is present in 160 countries. Its activities also include financing (PSA Bank Finance) and automotive equipment (Faurecia). For more information, go on

About IBM Big Data & Analytics

Each day we create 2.5 quintillion bytes of data generated by a variety of sources -- from climate information, to posts on social media sites, and from purchase transaction records to healthcare medical images. At IBM we believe that data is emerging as the world’s newest resource for competitive advantage, and analytics is the key to make sense of it. IBM is helping clients harness Big Data & Analytics to provide insights needed to make better decisions, create value, and deliver that value to customers and society. IBM has the world's deepest and broadest portfolio of Big Data & Analytics technologies and solutions, spanning services, software, research and hardware.

For more information about IBM Big Data & Analytics, visit

Follow IBM Big Data & Analytics on Twitter @IBMbigdata and @IBMAnalytics.

About IBM MobileFirst

As the first new technology platform for business to emerge since the World Wide Web, mobile computing represents one of the greatest opportunities for organizations to expand their business. Based on nearly 1,000 customer engagements, 10 mobile-related acquisitions in the last four years, a team of thousands of mobile experts and 270 patents in wireless innovations, IBM MobileFirst offers an array of solutions that helps businesses connect, secure, manage and develop mobile networks, infrastructures and applications.

To learn more, visit the IBM MobileFirst press kit or

Follow @ibmmobile, #ibmmobile on Twitter, and see IBM MobileFirst on YouTube, Tumblr and Instagram.

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