IBM Mobile

IBM Mobile Mobile is forcing organizations to reconsider their approach to engagement. Customers, employees and partners are connecting and collaborating, using their mobile devices and social networks across all stages of conceptualising, evaluating, buying and using products and services. With user expectations in mind, the benefits of creating more rewarding mobile experiences for employees represent significant opportunities in terms of increased responsiveness and customer satisfaction.


IBM recognises that the real value of mobile in the enterprise is re-imagining work that transforms industries and professions. “Mobile first” organizations are competitively positioned to reach more people, serve more markets, and respond more quickly to changing industry dynamics. A truly mobilised workforce has the unprecedented power of data and analytics to solve most any client problem, anytime. For a sales associate, this might mean having access to current product, inventory and location information as well as analytics-based insights into customer profile data that will allow them to delight the customer and “save the sale” by delivering a real-time recommendation. For flight crews, this could mean providing them with powerful real-time information about a passenger’s preferences and travel patterns when faced with a delay or cancellation so the crew can instantly suggest the next best customer action.

The goal for mobile is to scale the knowledge of a company -- via big data and analytics -- and securely put it in the hands of every user. Enterprise mobility will enable organizations to leverage data to improve business decisions and personalise engagement with individual customers and employees. Mobile is a catalyst for innovation by offering new insights and understanding of customers’ buying habits and preferences, and the ability to act immediately on that information to improve decision making and user engagement. 

2014 Wimbledon Story from IBM Interactive Experience


Nationwide Mobile Banking App - delivered by IBM Interactive Experience

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News releases
Date Title
22 Jun 2016 Boots UK Creates Unique Digital Shopping Experience by Developing Mobile App with IBM
16 Dec 2015 IBM Releases 100th IBM MobileFirst for iOS App in Partnership with Apple to Transform the Nature of Work
02 Mar 2015 Next IBM MobileFirst for iOS Apps Unveiled
17 Dec 2014 IBM Transforms National Express Customer Experience
10 Dec 2014 Apple and IBM Deliver First Wave of IBM MobileFirst for iOS Apps
14 Oct 2014 Finish Line Bolsters Customer Loyalty with New App to Improve the Shopping Experience
24 Sep 2014 Bancroft Taps IBM to Transform the Classroom Experience with Mobile
06 Aug 2014 IBM Named the Only Leader in Gartner Magic Quadrant for Mobility Services
15 Jul 2014 Apple and IBM Forge Global Partnership to Transform Enterprise Mobility
24 Mar 2014 Fashion store Heine deploys IBM for online and mobile retail
26 Feb 2014 Tesco Uses IBM Augmented Reality Mobile App to Manage Product Placement
03 Oct 2013 IBM Acquires Xtify to Help Digital Marketers Reach Mobile Customers
04 Sep 2013 Monitise Teams with IBM To Help Visa Europe Accelerate New Mobile Commerce Services in the Cloud
15 Aug 2013 SJ, Sweden’s Largest Rail Operator, Turns to IBM to Improve Mobile, Online Customer Experience, Increase Sales
18 Jun 2013 Mobile Experience is Critical to Business Success but Most CMOs and eCommerce Executives Struggle to Understand the Omnichannel Customer, Says IBM
10 May 2013 Moosejaw’s Mobile Business Growth Reaches New Heights with IBM
20 Mar 2013 IBM Helps ING DIRECT Canada Connect with Mobile, Social Customers
19 Sep 2012 IBM’s 2012 Retail Survey Reveals Dramatic Surge in Using Mobiles to Shop in UK
01 Jun 2012 IBM Mobile Shopper Provides Instant In-Store Digital Scanning, Checkout Capability for Consumers Using Mobile Phones
22 May 2012 IBM Smarter Commerce Helps Chief Marketing Officers Engage the Individual on Mobile and Social Media Channels
31 Jan 2011 IBM Brings Social Business to the Cloud, Mobile Devices
29 Aug 2011 IBM Accelerates Social Business Adoption with New Mobile Software
15 Nov 2011 Mobile Device Retail Traffic To Triple in The UK Christmas Season, Reports IBM
13 Oct 2011 UK Retailers must prepare for mobile and social media Christmas rush, says IBM
07 Apr 2011 IBM Unveils Smart Cloud Services and Technologies for the Enterprise

Contact(s) for the Press kit

Catherine Randall

UK External Relations 44-07747-455243

Additional resources

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