IBM Commerce

IBM Commerce

In today’s world—where consumers trust the recommendations of retailers significantly less than they do those of other consumers—retailers must foster brand advocates who will promote their brand to other consumers for them. Such advocates are created by deepening the relationship the consumer has with the retailer through increased trust and a differentiating brand experience. At the same time, recent economic times have taught retailers to keep a weather eye on business performance to control costs and protect fragile profitability. We call this path forward for retailers Smarter Commerce…focusing on the consumer’s brand experience (to deepen the brand relationship and create brand advocates) while improving operational efficiency (to grow the business profitably).

The smarter commerce opportunity
Smarter Commerce recognises that the sale is just one aspect of the experience. As with traditional commerce, the customer is at the centre of all operations. Smarter commerce turns customer insight into action, enabling new business processes that help companies buy, market, sell and service their products and services.

Five Technology Trends That Will Drive Retail Innovation 

Link to the IBM Smarter Commerce blog:

Smarter Commerce Success stories:

News releases
Date Title
17 Dec 2015 Linux Foundation Unites Industry Leaders to Advance Blockchain Technology
03 Dec 2013 IBM Delivers Online Merchants New Cognitive Capabilities That Turn Commerce Insights into More Powerful Customer Experiences
01 Dec 2015 Black Friday and Cyber Monday Set Online and Mobile Shopping Records in the UK, According to IBM Watson Trend
12 May 2015 IBM Helps Brands Address the Rising Complexity of Marketing to Deliver Unique and Relevant Customer Experiences
12 May 2015 Leading UK Home And Garden Retailer Homebase Changes The Game For Do-It-Yourself Online Shoppers With IBM Commerce
09 Feb 2015 Shop Direct Extends Partnership with IBM Cloud to Accelerate Digital Transformation
05 Jan 2015 IBM Study: Number of Cyber Attacks on Retailers Drops by Half; Criminals Still Stole Over 61 Million Customer Records in 2014
13 Jan 2015 Insight for Retailers: IBM Consumer Study Reveals Widening Gap between Consumer Expectations
17 Dec 2014 IBM Transforms National Express Customer Experience
02 Dec 2014 Black Friday and Cyber Monday Set Online and Mobile Shopping Records in the UK, According to IBM Digital Analytics Benchmark
05 Nov 2014 IBM Predicts Record Mobile Holiday Shopping as Consumers Browse and Buy on the Go
07 Oct 2014 IBM Unveils New Start Ups and Ecosystem Partners Delivering Watson-Powered Apps in the Cloud
15 Sep 2014 IBM report reveals gaps in omnichannel retail across Europe
03 Jul 2014 IBM Research Breakthrough Helps Public Health Officials Improve Food Safety
15 Jul 2014 Apple and IBM Forge Global Partnership to Transform Enterprise Mobility
21 Jul 2014 IBM and Monitise Help Financial Institutions Capitalize on Commerce
16 Jun 2014 Spuul Selects Aspera, an IBM Company, to Speed the Transfer of Big Data
11 Jun 2014 IBM Watson and Genesys Partner to Power Smarter Customer Experiences
14 May 2014 IBM Launches New Cloud-Based and On Premise Software to Help Clients Deepen Engagement with Partners and Suppliers
13 May 2014 IBM Introduces ‘IBM ExperienceOne’ to Help Organizations Bring Together Marketing, Sales and Services Practices to Deepen Customer Engagement
12 May 2014 IBM Closes Acquisition of Silverpop
10 Apr 2014 IBM To Acquire Silverpop To Help Marketers Deliver Personalized Customer Engagements
27 Mar 2014 IBM Commits $100 Million to Globally Expand Unique Consulting Model That Fuses Strategy, Data and Design
24 Mar 2014 Fashion store Heine deploys IBM for online and mobile retail
17 Mar 2014 IBM Study: CMOs Fusing Internal and External Data to Drive Financial Success
26 Feb 2014 Tesco Uses IBM Augmented Reality Mobile App to Manage Product Placement
14 Jan 2014 IBM Cloud Helps Leading Retailers Quickly Adapt to Changing Consumer Trends
13 Jan 2014 IBM Study: Consumers Willing to Share Personal Details, Expect Value in Return
19 Dec 2013 IBM to Acquire Aspera to Help Companies Speed Global Movement of Big Data
30 Nov 2013 IBM Reports Record Online Shopping for Thanksgiving and Black Friday
03 Oct 2013 IBM Acquires Xtify to Help Digital Marketers Reach Mobile Customers
12 Sep 2013 IBM Launches Digital Marketing Network in the Cloud to Help Companies Improve Marketing Performance in Real-Time
04 Sep 2013 Monitise Teams with IBM To Help Visa Europe Accelerate New Mobile Commerce Services in the Cloud
15 Aug 2013 SJ, Sweden’s Largest Rail Operator, Turns to IBM to Improve Mobile, Online Customer Experience, Increase Sales
15 Aug 2013 GAME Wins Customer Loyalty Through a Cloud Based, IBM Smarter Commerce Approach
25 Jul 2013 UK Insurance Industry Missing Out on Big Data Opportunities
27 Jun 2013, Netherlands’ largest online retailer, Uses IBM Big Data Analytics Cloud Suite to Deliver Improved Marketing and Merchandising
17 Apr 2012 Toshiba TEC to Acquire IBM’s Retail Store Point-of-Sale Solutions Business; Agreement Allows Both to Tap Growing Smarter Commerce Opportunity
18 Jun 2013 IBM Unveils Industry’s First Cloud Suites for the Entire C-Suite
18 Jun 2013 Mobile Experience is Critical to Business Success but Most CMOs and eCommerce Executives Struggle to Understand the Omnichannel Customer, Says IBM
21 May 2013 IBM Study Points to CMO, Marketer of the Future, as Customer Experiences Remain Top Priority
22 May 2013 The Dannon Company Uses IBM Smarter Commerce to Support Yogurt Market Gains with Big Data Analytics
22 May 2013 IBM Study: Top Chief Procurement Officers Drive 22 Percent Higher Profit Margins
22 May 2013 CEVA Logistics Taps IBM SmartCloud to Deliver Real-time Supply Chain Services to Industry Leaders
21 May 2013 IBM Watson At Your Service: New Watson Breakthrough Transforms How Brands Engage Today's Connected Consumers
10 May 2013 Moosejaw’s Mobile Business Growth Reaches New Heights with IBM
22 Mar 2013 Rent-A-Center Saves Millions through Cloud Procurement Innovation with Coupa and IBM Smarter Commerce
20 Mar 2013 IBM Helps ING DIRECT Canada Connect with Mobile, Social Customers
19 Nov 2012 Hong Kong Department Stores Hooks Scandinavian Fishing Market with IBM Smarter Commerce
27 Feb 2013 Online Retailer LabelSneak Captures Consumer Attention with Unique Shopping Experience
24 Jan 2013 Online Fashion Retailer Privalia boosts its Flash Sales Business with IBM Smarter Commerce
15 Jan 2013 IBM Helps Retailers Deliver Consistent Brand Experience Across Expanding Consumer Buying Channels
24 Nov 2012 Early Promotions Drive Record Online Sales for Thanksgiving, Fuels Black Friday Retail Surge, Reports IBM
19 Sep 2012 IBM’s 2012 Retail Survey Reveals Dramatic Surge in Using Mobiles to Shop in UK
07 Sep 2012 IBM Unveils New Services to Accelerate Customer Engagement Efforts for CMOs, CIOs
06 Sep 2012 IBM Helps Global Industry Leaders Connect with the Chief Executive Customer
06 Sep 2012 IBM Smarter Commerce Helps RadioShack Deliver Customer Value and Drive Sales
06 Sep 2012 The American Marketing Association Turns to IBM Smarter Commerce to Target CMOs, Marketing Professionals’ Interests
06 Sep 2012 Anheuser-Busch InBev Extends Global Supply Chain with IBM Software
05 Sep 2012 IBM Accelerates Smarter Commerce through Intelligent Guided Customer Experience
02 Jul 2012 Made in IBM Labs: New Augmented Reality App To Give In-Store Shoppers Instant Product Details and Promotions in the Palms of Their Hands
01 Jun 2012 IBM Mobile Shopper Provides Instant In-Store Digital Scanning, Checkout Capability for Consumers Using Mobile Phones
23 May 2012 IBM Helps C&A Build Multi-Channel Customer Sales Platform for Smarter Commerce
23 May 2012 Kiddicare Increases Online Sales by 20 percent with IBM Smarter Commerce
22 May 2012 IBM Accelerates Business from Supply to Demand with New Cloud Offerings For Smarter Commerce
22 May 2012 IBM Smarter Commerce Helps Chief Marketing Officers Engage the Individual on Mobile and Social Media Channels
10 May 2012 IBM helps Three UK to drive business insights and an innovative experience for its customers
10 May 2012 IBM to help Endsleigh provide better online service and sales with Smarter Commerce
02 May 2012 IBM to Acquire Tealeaf Technology, Inc. to Help Marketers Deliver Exceptional Digital Experience for Smarter Commerce
16 Apr 2012 IBM Survey Reveals Digital Behavioral Trends for Consumers: What is your Digital Personality?
02 Apr 2012 Report: IBM Named Marketshare Leader in Middleware Software
15 Feb 2012 IBM Completes Acquisition of DemandTec to Expand Smarter Commerce Initiative
01 Feb 2012 IBM Completes Acquisition of Emptoris to Expand Smarter Commerce Initiative
17 Jan 2012 Leading Global Retailers Meet Changing Consumer Demands with IBM Smarter Commerce
17 Jan 2012 Abercrombie & Fitch Expands Online Business With IBM Smarter Commerce
17 Jan 2012 Customer Checkout Getting Easier, Faster, Smarter with IBM Retail Systems
13 Jan 2012 December Mobile Shopping Grows in UK by 186.5 Percent over 2010, Reports IBM
15 Dec 2011 IBM Acquisition of Emptoris Bolsters Smarter Commerce Initiative, Helps Reduce Procurement Costs and Risks
08 Dec 2011 IBM to Acquire DemandTec to Expand Cloud-Based Analytics for Smarter Commerce
28 Nov 2011 dunnhumby selects IBM marketing software for personalised communications to customers worldwide
15 Nov 2011 Villa Plus boosts online sales with IBM marketing software
15 Nov 2011 Mobile Device Retail Traffic To Triple in The UK Christmas Season, Reports IBM
13 Oct 2011 UK Retailers must prepare for mobile and social media Christmas rush, says IBM
11 Oct 2011 IBM STUDY: Digital Era Transforming CMO’s Agenda, Revealing Gap In Readiness
20 Sep 2011 IBM Expands Cloud Delivery of Smarter Commerce
20 Sep 2011 Global Industry Leaders Connect to Customers With IBM Smarter Commerce
16 Sep 2011 Retailers Generate High-Volume Sales with IBM Solution for Smarter Commerce
05 Sep 2011 IBM study finds social networks influence more than half of shoppers’ decision-making - even in the store
15 Aug 2011 IBM B2B Integration Cloud Service Helps Gist Limited Handle Peaks in Demand
15 Jul 2011 IBM Debuts Cloud-based Analytics Suite to Help Companies Boost Marketing Results
12 Apr 2011 IBM Unveils Smarter Commerce Software and Services Offerings
12 Apr 2011 IBM Helps Danone to Accelerate and Secure Order Processing and B2B Interactions Through a Smarter Commerce Partner Network
14 Mar 2011 IBM Launches Software and Consulting Services to Help Businesses Adapt To Rising Customer Demands
11 Nov 2010 Tommy Hilfiger Europe Reduces Cross-Border and Domestic Trading Costs Through Automated Invoicing Solution From IBM

Contact(s) for the Press kit

Sally Forge

UK External Relations +44 (0)208 867 8086