Tata Sky launches mSales app using IBM MobileFirst to deliver personalized services

~ Lakhs of Tata Sky dealers to benefit from huge cost savings and faster deal turn around ~

Bengaluru, India - 02 Jun 2015: IBM (NYSE:IBM) today announced that Tata Sky, the leading pay TV provider in India, has selected the IBM MobileFirst Platform to develop apps that will help spur growth in rural markets while improving customer service and responsiveness for its subscribers across the country.

According to a market study by Hong Kong-based research firm Media Partners Asia, the direct-to-home (DTH) active subscriber base in India will increase from 37 million in 2013 to 60 million by 2018 and 70 million by 2023. A believer of useful innovation and in queue with the need and opportunity in the market, Tata Sky focused on deploying a unique mobile solution to empower its dealers.
The new Tata Sky mSales app helps users or dealers quickly respond to customer inquiries, track existing accounts and onboard new subscribers. Access to mobile capabilities that enable more efficient customer service is especially important in rural areas where many dealers and distributors don’t often have access to laptops or reliable Internet connectivity.
With over 50,000 downloads since its launch, the mSales app creates new cost efficiencies by decreasing help desk calls to manage existing customer needs, and streamlines processes for establishing new accounts. With simplified access to customer analytics, dealers and distributors can better engage customers with more targeted, personalized products and services. 
“With IBM’s deep mobile and industry expertise we have gained a trusted partner for mobile solutions. The Tata Sky mSales app is one of the few examples of how mobile handsets can help us overcome business challenges thereby opening new markets and creating more valuable customer interactions.” said - Ravishanker, Chief Information Officer, Tata Sky.
Advancing clients’ digital transformation strategies, the IBM MobileFirst portfolio of solutions can be integrated as part of a hybrid cloud solution that combines public and private cloud elements with the flexibility to choose and change environments, data and services as needed. 
“Service Providers around the world are facing heightened competition as they compete for customer wallet share and loyalty. Creating personalized customer interactions is critical for extending those relationships and identifying new business opportunities,” said Vanitha Narayanan, Regional General Manager –IBM, India/South Asia. “With the IBM MobileFirst Platform, Tata Sky can take advantage of new growth opportunities in untapped markets and easily scale the number of users and apps being delivered to market to offer differentiated services and get ahead of the competition.”  
The IBM MobileFirst Platform is available from Bluemix, IBM's cloud development platform, or via on-premises deployment. The IBM MobileFirst Platform helps create great apps that integrate data from enterprise systems, are contextual and personalized, continuously improving, and as secure as they are convenient.
IBM total cloud revenue --- covering public, private and hybrid engagements ---was $7.7 billion over the previous 12 months at the end of March 2015; it grew more than 60 percent in first quarter 2015. 
About IBM MobileFirst
As the first new technology platform for business to emerge since the World Wide Web, mobile computing represents one of the greatest opportunities for organizations to expand their business. Based on nearly 1,000 customer engagements, more than 10 mobile-related acquisitions in the last four years, a team of thousands of mobile experts and 270 patents in wireless innovations, IBM MobileFirst provides the key elements of an application and data platform with the management, security and analytics capabilities needed for the enterprise. To learn more about IBM MobileFirst solutions visit the press kit or http://www.ibm.com/mobilefirst. Follow @ibmmobile on Twitter, and see IBM MobileFirst on YouTube, Tumblr and Facebook.

About Tata Sky
Launched in 2006, Tata Sky is a JV between the TATA Group and 21st Century Fox. The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centers across the country manned by multi-lingual customer service associates. The Tata Sky brand has achieved significant milestones, industry accolades and is rated as the No 1 DTH brand by the ET Brand Equity 2012 most trusted brand survey. Recently Tata Sky+ HD has been rated as the 'Product of the Year', 2013 in the DTH category. The company currently has a presence in 50,000 towns with over 14 million connections.

For more information on Tata Sky, visit www.tatasky.com

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