IBM Universal Behavior Exchange bringt Marketier und Kunde zusammen

IBM führt neuen Marketing Cloud Service ein, mit dem Marketiers Daten aus verschiedenen Plattformen einfachst verknüpfen können, um diese besser zu nutzen.

Ehningen - 22 Okt 2015: Kunden erwarten unmittelbare, personalisierte Erfahrungen. Gleichzeitig wird das technische Umfeld im Marketing immer komplexer – mehr Kanäle, mehr Endgeräte, mehr kundenbezogene Daten und Informationen. Manche Marketiers arbeiten mit mehr als 30 unterschiedlichen Systemen und deren isolierten Daten. IBM bringt diese Systeme und Daten mittels eines neuen IBM Marketing Cloud Service zusammen, der die Marketiers in die Lage versetzt, alle Daten zu nutzen, um Kunden genau diese personalisierten Erlebnisse zu ermöglichen.

Marketiers können mit IBM Universal Behavior Exchange (UBX) unterschiedliche Quellen zusammenbringen und Kundendaten aus verschiedenen Anwendungen heraus verknüpfen. So kann zum Beispiel das Targeting und die Interaktion mit den Kunden noch zielgerichteter aufgebaut werden. Marketiers lernen ihre Kunden nicht nur besser kennen, sondern erfahren auch, auf welchem Wege sie kommunizieren und sich einbringen wollen. Heute wird UBX bereits durch ein Netzwerk von zertifizierten namhaften Partnern unterstützt, das eine einfache Integration ermöglicht.

Aus der untenstehenden Pressemitteilung können Sie weitere Details zur Integration, der Verknüpfung und dem Partnernetzwerk entnehmen. Bei Fragen wenden Sie sich gerne an uns.

Weitere Informationen für Journalisten:

Beate Werlin
Unternehmenskommunikation
IBM Deutschland
Tel: +49 89 4504 1364
Mobil: +49 172 8393 551
E-Mail: beate.werlin@de.ibm.com

Annette Fassnacht
Unternehmenskommunikation
IBM Deutschland
Mobil: +49-0160-90105052
E-Mail: annettefassnacht@de.ibm.com

 

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IBM Launches Data Exchange to Empower Marketers to Engage Customers in the Moment

Easily act on data across MediaMath, Spredfast, MutualMind, SugarCRM, Exchange Solutions and Others


Armonk -- 22 October 2015 -- IBM (NYSE: IBM) today announced that it is empowering marketers to easily deliver personalized experiences based on customers' behaviors and preferences. IBM Universal Behavior Exchange, a key component of IBM Marketing Cloud, allows marketers to easily connect data across their solutions to help them better understand and engage with their customers in the moment.

As customer expectations have increased so has the complexity of the marketing environment – more channels, more devices, more solutions and more data. In some companies, marketers are working with more than 30 different systems. The ability to easily connect the data stored in these solutions is key to delivering exceptional experiences across the buyer journey. IBM Universal Behavior Exchange, a cloud based service, allows marketers to easily connect data across their solutions helping them create more personalized and relevant interactions. Insights generated from the exchange will help marketers drive more effective campaigns on Facebook and across the Web.

"On a daily basis, our marketing systems process countless customer data points, including visitor preferences on exhibits and special events," said Rosie Judd, Director of Digital Media for Georgia Aquarium. "With this launch, we see how IBM is addressing the industry pain point of collecting and analyzing this customer data, and ultimately helping small marketing teams such as Georgia Aquarium's, be more efficient and stay focused on customer-centric campaigns that deliver memorable experiences."

UBX is supported by an open ecosystem of certified partners that include social, mobile, CRM and paid advertising solutions. At launch, this ecosystem includes leaders such as MediaMath, Spredfast, MutualMind, SugarCRM and Exchange Solutions.

"IBM is making it simpler for brands to better understand how their customers prefer to engage," Mike Lamb, President, Commercial, MediaMath. "We see the opportunity in connecting advertiser data to other channels to create more timely and relevant interactions. It's this level of collaboration with IBM that demonstrates a major step towards true customer-centric marketing."

The Universal Behavior Exchange increases marketing agility with the following benefits:

  • Click-to-connect integration that makes it easier for marketers to access and leverage customer data across all of their solutions

  • A pre-integrated partner network which enables quick and seamless integration with a wide range customer behavior, event and audience data across paid, owned and earned channels

  • The ability to transform customer behaviors into highly personalized interactions, delivering a consistent experience across all channels

"The challenge marketers face today is the ability to deliver at scale customer experiences that are timely and relevant,” said Deepak Advani, general manager, IBM Commerce. "Today’s launch is addressing this by removing a key pain point for marketers around data integration to free them up to deliver the more innovative and meaningful experiences that consumers demand.”

For more information about IBM Universal Behavior Exchange, please click here.

About IBM Commerce
IBM Commerce helps marketers, merchandisers and e-commerce professionals understand customer behavior and use insights to help deliver highly personalized and relevant experiences at every touch point. For more information on IBM Commerce, please click here

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