ASG Group selects IBM to deliver new Australian cloud services

Reliability and scalability of IBM infrastructure critical to local cloud offering

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Sydney, Australia - 22 Mar 2011: IBM (NYSE: IBM) today announced Australian IT services provider, ASG Group, has selected a portfolio of IBM systems and storage infrastructure to support its new Australian cloud service offering. The agreement enables ASG Group to provide a locally hosted private cloud that delivers managed business applications and services to its clients.

The decision by ASG Group to partner with IBM is based on the company’s proven track record in providing dynamic hardware, software and services solutions for cloud computing environments. The IBM technology agreement equips ASG with enterprise-class reliability and performance, supported by flexible management features allowing ASG to provide Australian organisations with cost effective and scalable cloud solutions.

As part of the deal, IBM’s POWER7 System will underpin ASG’s enterprise cloud solution. The reliability and performance capability of the POWER7 System stood out from competitor offerings due to the virtualised environment provided by IBM hardware partitioning. This partitioning will enable ASG’s Enterprise Resource Planning (ERP) customer base to benefit from reduced hardware, support and licensing costs .The scalability of the IBM System x5 server for virtualisation and the ease of management of its Storage XIV portfolio were also important factors in the decision.

“This agreement with IBM is critical to ASG Group’s strategic entry into the Australian cloud computing market, enabling us to offer a unique, flexible solution tailored to the specific needs of our enterprise customers,” said Steve Tull, General Manager, ASG Group Limited.

“IBM has proved it can deliver a purpose-fit solution to support the particular needs of our enterprise customers within our cloud strategy, rather than the pre-packaged environments offered by other vendors. The ease of management of the IBM XIV and choice of processing architecture of the IBM System x3850 and x3690 and IBM Power 770 systems were key to the agreement.

ASG Group General Manager, Steve Tull, speaks about the IBM solution

“We feel ASG’s new cloud offering will be particularly attractive to Australian clients because of its strong IT service management foundation, its ability to be flexible in the face of changing needs and because it’s locally hosted. IBM’s depth of expertise came out significantly ahead of the other options we assessed. For example, the self-management of the XIV storage system offers us enterprise level performance but not an enterprise level price. This means we can offer our clients competitive prices and don’t need complex pricing tiers,” concluded Tull.

The IBM technology will be implemented in ASG Group’s Perth and Sydney data centres. As part of the agreement, IBM will equip ASG Group with XIV storage systems, Power 770 systems, System x5 servers, IBM Backup solutions, Brocade Switching and IBM Systems Director software. The IBM systems will also provide infrastructure for ASG Group’s disaster recovery which links its Perth and Sydney data centres to enhance business resilience and quality of service to customers on both Australian seaboards.

Nicole O'Connor, Client Unit Executive, IBM Australia said, “Cloud computing is a new way of maximising computing resources through a foundation of dynamic infrastructure. IBM’s systems and technology provide the building blocks necessary for organisations, such as ASG Group, to provide cloud computing services. We have a well established relationship with ASG Group and this agreement is an extension of our commitment to assist the company in expanding its capabilities to provide managed cloud computing services securely to Australian organisations. The high performance and ease of management in IBM’s offering will ensure ASG Group provides its clients with a tailored, customer centric cloud offering rather than a traditional on demand model.”

For more information on IBM’s systems and storage, please visit:

For more information on ASG Group, please visit:

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