Synergy Plus Wins IBM Beacon Award for Leadership in Optimizing IT Infrastructure

On-demand Storage Solution Helps Vision Australia Increase Audio Book Production Throughput by 20%

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Southbank, Australia - 23 Apr 2008: Hyro Limited group company, Synergy Plus Pty Ltd (“Synergy”) has been named winner of the award for “Leadership in Optimizing IT Infrastructure” in the annual IBM Beacon Awards competition, honoring IBM Business Partners for their ingenuity, innovation, customer satisfaction and outstanding achievements in providing business solutions.

Synergy, a technology services and solutions company focused on aligning technology with business goals, provides an On-demand Storage Solution that uses a range of IBM hardware, software and services to increase utilization of the server environment and reduce management costs.

To help Vision Australia, an Australian not for profit organisation which works with the vision impaired improve its ability to provide audio books, Synergy implemented a solution that is designed to handle the development, storage and delivery of tens of thousands of audio books up to 5GB in size.

In the first of the two-stage solution, Synergy implemented a tiered storage architecture that includes an IBM N5200 NAS/iSCSI Gateway, an IBM DS4800 SAN storage controller, and an IBM TS3584 tape library. Tivoli Storage Manager is used for all backup and near-line archive requirements. The second stage solution components include a second N5200 gateway, a new DS4200 storage controller, additional capacity on the existing DS4800, an expansion frame for the TS3584 tape library, an F5/Acopia File Area Network (FAN) switch, an IBM System P server, and Tivoli Storage Manager HSM software to manage the ILM movement to and from the near-line tape storage.

The new solution is designed to reduce duplication in audio book storage and increases the efficiency of storage capacity provisioning. It also enabled Vision Australia to provide books, magazines and newspapers to its clients in a secure digital audio format for the first time, and increase production throughput by as much as a 20% more efficient development processes.

Judges noted that, “Synergy’s solution illustrated excellent use of a range of IBM technologies that together provided a complete solution to the customer. The customer’s comments underscored the innovativeness of the solution and its success in meeting project requirements.”

"As an IBM Beacon Award winner, Synergy has been recognized for its accomplishments in implementing optimized IT environments that provide clients with greater manageability, availability, and cost reduction," said Ravi Marwaha, general manager, IBM Global Business Partners. "Synergy has set the standard for performance in IT infrastructure solutions by establishing business leadership in the virtualization space and helping clients meet their business objectives."

“It is a pleasure and privilege to be recognized with this major international award, from our most significant strategic partner” said Hyro Limited Chief Executive, Mr Bill Votsaris. “We are committed to working with our clients to leverage the very best technology available to provide innovative, practical solutions. Our team has shown their expertise and creativity to deliver real value to the client and we are all proud of this achievement.”

“It his digital world in which we all now operate, there are great opportunities, as well as new challenges. Using the outstanding IBM technology platform as a base we have great confidence that we can deliver innovation which provides real impact for our clients and this Beacon Award recognizes that this is, in fact the case.” Mr Votsaris said.
About IBM Beacon Awards

More than 725 nominations were judged by a team of leading industry journalists, analysts, and IBM executives, who selected winner and finalists in 37 award categories. These IBM Business Partners will be honored during a gala event at the IBM Business Partner Leadership Conference in Los Angeles on April 30 - May 2, 2008. For more information about the IBM Beacon Awards, please visit

About Hyro and Synergy

Synergy Plus Pty Limited became part of the Hyro Group in May 2007. Hyro Limited (ASX:HYO) is a Digital Services company which provides services, technology and solutions to support the online marketing, electronic commerce and other digital channel based activities of major corporations and government agencies throughout Australia, New Zealand and Asia.

Hyro is focused purely on Digital Services across Internet, mobile, and interactive TV channels; from the user’s screen to the back-end systems. Hyro’s comprehensive Digital Services offering includes award winning creative, online advertising campaigns, mobile services such as mobile TV and m-sites, sophisticated e-commerce and e-government implementations, advanced business solutions, technology development, integration projects and ongoing managed services.

Hyro's enterprise-wide approach provides all necessary services for its clients to attract customers, interact with those customers, and which integrate the engagement with their existing IT infrastructure to deliver business outcomes.

Hyro has over 500 employees in offices in Australia, New Zealand, Thailand, China, Hong Kong and Macau.

Hyro is an IBM Premier Business Partner.

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