An experiment in reengineering what matters in science
Girls don't like science? Women canâ€™t code? Only men wear lab coats? It's hair-raising misperceptions like these that keep bright minds out of research labs, scrum teams and engineering tracksâ€”leaving untold innovations on the shelf. It's time to blast away the barriers that women confront on a daily basis. Help us make a statement that it's not what people think of you that matters, it's how you think!
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Dismantling stigmas in tech
Go inside the minds of three top IBMers as they discuss their hair dryer redesigns and why transforming the world through innovations is an equal opportunity endeavor.
Gallery of hair dryer hacks
IBMer: Kathryn McElroy
Known for: Designing Watson interfaces
Favorite tool: Soldering iron
Geeks out on: Inventing new wearable technologies
IBMer: Kimberly Greene Starks
Known for: Tough weather seeds
Geeks out on: Vintage radios
Stigma worth blasting: Certain toys arenâ€™t for girls