IBM has just what you want in storage efficiency. Results.

We invite you to take a new approach to storage efficiency.

Data growth throws many IT challenges into sharp focus: rising costs, flat storage budgets, and increasing user expectations. At IBM, we see opportunity. By simplifying your storage infrastructure, IBM can help you consistently extract business value from data. Our Smarter Storage solutions define efficiency.


Video: IBM Storwize V7000 (00:02:49)

IBM's leadership storage efficiency portfolio gets an upgrade in the IBM Storwize V7000.

Both block and file workloads can be consolidated by IBM Storwize V7000 Unified Storage into a single storage system, delivering simplicity of management and reduced costs1. It helps organisations improve efficiency and flexibility through built-in Solid State Drive optimisation, real-time compression, thin provisioning and non-disruptive migration of data from existing storage. Its ability to virtualise and reuse existing disk systems means that Storwize V7000 Unified Storage also offers a greater potential return on investment.

For even more demanding applications, consider the XIV Storage System, which provides improved performance, utilisation and scalability, all at an affordable price.

Discover how a single storage system can help you simplify management and reduce costs, while providing enhanced scalability, performance and availability.

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Meet the experts

Elisabeth Stahl

Chief Technical Strategist, Performance Marketing

Elisabeth Stahl is Chief Technical Strategist, Performance Marketing for the IBM Systems and Technology Group and has been working in systems performance for over 25 years. Elisabeth’s blog is designed for the open exchange of ideas relating to systems performance and benchmarking.

Elisabeth's blogs:

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Simon Chambers

XIV Sales Lead UK and Ireland

Simon is a recognised expert in XIV Storage Solutions. He is an active tweeter and speaker.

Simon has been an IBMer for 29 years, and a member of the IBM storage team since 1997, working in both hardware and software direct and indirect sales roles. Since July 2009, Simon has worked within the XIV team initially as XIV channel manager for UK & Ireland (UKI), and more recently as the Commercial Manager and Sales lead for the XIV brand in UKI.

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Jon Laycock

XIV Technical Lead for UK and Ireland

Jon is a recognised expert in XIV Storage Solutions. He is an active tweeter and speaker.

Jon celebrated a decade of IBM storage during 2011 – in which time he has worked on all facets of storage, from pre-sales design and architecture to implementation and training. Since July 2009, Jon has worked within the XIV team, initially as XIV Technical Enablement Manager for UKI Business Partners, and latterly as the XIV UKI technical lead covering Business Partners and customers alike.

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Barry Whyte

SVC Performance Architect

Barry Whyte is a 'Master Inventor' working in the IBM Systems & Technology Group based in IBM Hursley, UK. Barry primarly works on the IBM SAN Volume Controller and Storwize V7000 virtual disk systems. Barry graduated from The University of Glasgow in 1996 with a B.Sc (Hons) in Computing Science. In his 14 years at IBM he has worked on the successful Serial Storage Architecture (SSA) and the IBM DS8000 range. Barry joined the SVC development team soon after its inception and has held many positions before taking on his current role as performance architect. *

Barry's blog - Storage Virtualisation (US)

An exchange and discussion of storage and in particular storage virtualisation

Barry also recommends

*Postings on non-IBM sites are independent of IBM and do not necessarily represent IBM's positions, strategies or opinions.

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Match the value of your data to the cost of storage with storage solutions from tape, to disk systems to the industry–leading SAN Volume Controller