IBM and Larstan have worked together to create The Enterprise Storage Institute, a key element of their thought leadership-driven marketing strategy. This news and information portal is targeted to IT and storage professionals and will be updated on a regular basis. Its digital resource library will include research, white papers, special reports, news feeds and access to on-demand storage events. In accordance with IBM's overall marketing directives, the portal and the associated content is organized by either practice or industry to provide users with the most intuitive approach to information retrieval.