Our planet is becoming smarter, and with this change comes an explosion of information. To leverage insights from that information, 83 percent of CIOs have plans that include business intelligence and analytics to increase company competitiveness. Today, analytics has evolved from a business initiative to a business imperative, and from advancing single organizations to transforming entire industries. And, firms that embrace analytics are gaining a competitive advantage and outperforming their peers.
Business Intelligence (BI) is a broad term relating to applications designed to analyze data for purposes of understanding and acting on the key metrics that drive profitability in an enterprise. Key to analyzing that data is providing fast, easy access to it while delivering it in formats or tools that best fit the needs of the end user. At the core of any business intelligence solution are analytics, end user query and reporting tools that provide intuitive access to data supporting a spectrum of end users from executives to “power users,” from spreadsheet aficionados to the external Internet consumer.