Trust. Companies that have it outperform those that don’t by 300%. See how you can put trust at the centre of your digital transformation.

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The rise of trust

Rachel Botsman, whose theory of collaborative consumption was named by TIME as one of the “Ten Ideas That Will Change the World,” explains.

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Trust as the differentiator

Ross Mauri, GM IBM Z, shows how you can build trust – with security, transparency, real time insights, faster services and stronger clouds.

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Meet IBM z14

Deliver trusted experiences. IBM® z14 enables the ultimate data protection of pervasive encryption – while being open and connected in the cloud to speed innovation at lower cost. And you can gain faster, deeper, insights by applying machine learning to your most valuable enterprise data.

Why a trusted platform matters


more secure


less cost

A typical breach costs $4M and only 4% of the 7 billion records recently breached were encrypted. IBM z14 allows you to encrypt 100% of your application and database data, protect your data 18x faster at 1/20 of the cost of x86.

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300% ROI.

Up to 90% faster development.

Get open, connected and stronger clouds. IBM Z integrates seamlessly into secure, hybrid environments, typically offers 300% ROI, reduces costs 47% and shortens development time up to 90% without specialised skills.

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Insights in real time.

Self-tune models in days.

Today, 80% of the world’s data is unsearchable. It lives behind the enterprise firewall. With IBM Z and machine learning, you can extract insights securely, in place, and in real time – and your models adapt and self-tune in just days.

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What trust can do for your industry and role

Trusted experiences for banking and finance

Building trust in public services

A more agile and open platform for DevOps

The value of a trusted blockchain

A better platform for operations