Reap the rewards of storage virtualization

An invitation to break the cycle of increasing complexity.

Today’s organizations are not only faced with growing complexity, they must also manage unprecedented data growth. IBM's Smarter Storage solutions for virtualization, compression and de-duplication offer reliable and available data protection, significant cost reduction, improved performance, ease of use and more - no rip and replace necessary. Imagine no more bottlenecks when servers scale up. Improving performance and reducing inefficiency through higher utilization. Our storage solutions can even provide the foundation or effective cloud deployment.

Thousands of businesses worldwide have found a solution in storage virtualization with IBM Storwize V7000 and XIV. A major university has seen significant savings in storage costs and storage support costs after implementing IBM's Storage solutions, helping students, staff and faculty meet all their needs.

Watch the video 

Video: IBM Storage and VMWare (00:03:51)

Listen to IBM experts and customers explain the benefits of virtual storage

Take advantage of benefits never seen before in a midrange disk system - including superior performance, increased availability, advanced functions and highly scalable capacity.


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Fuel your Smarter Storage future with optimized storage solutions




ESG Analyst Report

  • IBM Storwize V7000 Unified Unleashes the Power of Server Virtualization


Meet the experts

  • Barry Whyte SVC Performance Architect, on storage virtualization

Elisabeth Stahl

Chief Technical Strategist, Performance Marketing

Elisabeth Stahl Elisabeth Stahl is Chief Technical Strategist, Performance Marketing for the IBM Systems and Technology Group and has been working in systems performance for over 25 years. Elisabeth’s blog is designed for the open exchange of ideas relating to systems performance and benchmarking.

Elisabeth's blogs:

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Barry Whyte

SVC Performance Architect

Barry Whyte

Barry Whyte is a 'Master Inventor' working in the IBM Systems & Technology Group based in IBM Hursley, UK. Barry primarly works on the IBM SAN Volume Controller and Storwize V7000 virtual disk systems. Barry graduated from The University of Glasgow in 1996 with a B.Sc (Hons) in Computing Science. In his 14 years at IBM he has worked on the successful Serial Storage Architecture (SSA) and the IBM DS8000 range. Barry joined the SVC development team soon after its inception and has held many positions before taking on his current role as performance architect. *


Barry's blog - Storage Virtualization

An exchange and discussion of storage and in particular storage virtualization


Barry also recommends


*Postings on non-IBM sites are independent of IBM and do not necessarily represent IBM's positions, strategies or opinions.

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Match the value of your data to the cost of storage with storage solutions from tape, to disk systems to the industry–leading SAN Volume Controller