About the magazine
The IBM Inspire Beyond Today's Technology magazine is intended for companies that want to be inspired by new technological innovations. IT is everywhere, but often people don’t realize it. Without IT a lot of companies would not exist and many products would not be made or streamlined. How IT can be used in an innovative manner becomes clear from the articles in the magazine. By giving insight on how new findings can be applied, the IBM magazine will appear twice a year Benelux-wide. The magazine contains case stories, background-stories, product innovations, columns and practical tips for businesses of all sizes.
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Data: the world's new natural resource
Every day we generate more than 2.5 billion gigabytes of data worldwide – it has become the natural resource of this century. Its influence on how we do things, as individuals or in business, is just as far-reaching as electricity was in the last century. But how can we now make the best possible use of all this data for a better world? And how do technologies for analytics, cloud, mobile, social business and security help? This is the challenge we are tackling at IBM, together with our partners, clients and various organizations. Once again, the magazine offers you plenty of inspiration with case stories from CHLPT, Alliance, IBM Extreme Blue, Cronos, Chef Watson and various blogs about our strategy. Happy reading!