About the magazine
The IBM Inspire Beyond Today's Technology magazine is intended for companies that want to be inspired by new technological innovations. IT is everywhere, but often people don’t realize it. Without IT a lot of companies would not exist and many products would not be made or streamlined. How IT can be used in an innovative manner becomes clear from the articles in the magazine. By giving insight on how new findings can be applied, the IBM magazine will appear twice a year Benelux-wide. The magazine contains case stories, background-stories, product innovations, columns and practical tips for businesses of all sizes.
To get the magazine at home or at the office please subscribe in the order form on the right side of this screen. For further questions please send an email to:
Analyze Your Analytics, align, anticipate and act
With our world increasingly linked through digital networks, intelligent data analysis (or "Smarter Analytics") plays an ever more critical role. Hidden inside the tangle of the world's digital data lay the answers to many of the major challenges faced by companies and governments every day: How to create a safe environment for citizens; how to reduce energy use; how to enable organizations to react quickly to market signals; and how to increase customer loyalty. Brian Farley, coach of the Dutch national baseball team, explains that the talent of individual athletes, and the expertise of coaching and scouting staff, are no longer the only sources of information for achieving optimum performance. wehkamp.nl, the leading online department store in the Netherlands, has been successfully improving its online shopping experience in recent years thanks to the use of smart data analysis.
Read more interesting articles in this edition of the IBM Inspire Beyond Today's Technology magazine.