About the magazine
The IBM Inspire Beyond Today's Technology magazine is intended for companies that want to be inspired by new technological innovations. IT is everywhere, but often people don’t realize it. Without IT a lot of companies would not exist and many products would not be made or streamlined. How IT can be used in an innovative manner becomes clear from the articles in the magazine. By giving insight on how new findings can be applied, the IBM magazine will appear twice a year Benelux-wide. The magazine contains case stories, background-stories, product innovations, columns and practical tips for businesses of all sizes.
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How to compete in the era of smart
In this edition you can read how Carglass Belgium is using operational analytics to deliver ‘customer delight’ – a level of service high enough to encourage customers to recommend Carglass to their friends. Deeper insight into both customer feedback and operational performance is giving the company a competitive advantage. Moreover, IBM is continuing its big push into the cloud. For the past six years, IBM has made more than a dozen strategic cloud acquisitions. The last one is the purchase of SoftLayer Technologies, a cloud infrastructure provider. In this magazine you can read how application hosting provider ASPEX has switched to Infrastructure-as-a-Service through IBM SoftLayer. As a result, ASPEX can offer its customers a flexible and scalable solution, with full control over infrastructure. As the use of mobile technology and social business grow, the data and cloud revolutions are leading to global shifts in business and wider society. As a result, people now have extensive networks – and more knowledge – at their disposal. A good example is the Minerva project, which has examined what women know (and don’t know) about breast cancer, using a solution based on IBM Social Software. In this magazine, you can read how women could request and share information about breast cancer through the Minerva portal. The underlying IBM Analytics solution provided insights on the back end into women’s needs around the disease.