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Electronics sales and service from IBM and SAP
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| Connect to your customer
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Are you looking to improve customer loyalty and increase sales for your electronics business? The electronics sales and service solution from IBM and SAP employs Web-enabled customer relationship management (CRM) methods to gather and analyze customer information—for insight that can help your company improve long-term loyalty.
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| IBM knows relationships
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With our team of SAP specialists and electronics industry experts, IBM has helped electronics companies implement successful CRM solutions. -
IBM has 4,200 dedicated electronics specialists worldwide who have led thousands of electronics projects.
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The IBM Electronics Center of Competency works to deploy state-of-the-industry best practices and capabilities for consumer electronics, microelectronics, medical devices and industrial equipment.
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We have been recognized by SAP Senior Executives as the leader with over 70% of SAP’s Fortune 500 clients.
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IBM is the only systems integrator to win the SAP Award of Excellence every year in every country it has been offered.
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| Transform the conversation
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The electronics sales and service solution from IBM and SAP can empower your electronics business to manage the breadth of your customer relationships—spanning sales, service, customer contact, customer insight and analytics. Our solution can help improve customer loyalty and satisfaction while reducing the costs associated with marketing, sales and customer service. We can help you: -
Understand current customer needs to quickly get your products to market before customer needs change.
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Provide sales and marketing staff with accurate, accessible data to more efficiently target customer purchasing patterns and recognize or anticipate trends.
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Establish an ongoing dialogue with your customers by using the Web to communicate directly—help them get the answers they want, when they want them.
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Improve your understanding of customers' needs—recognizing customer preferences and buying patterns allows you to build individual customer solutions across your business channels and divisions, as well as to cross-sell and up-sell.
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Achieve a new level of service by exceeding expectations—offer your customers the information and services they want before they ask.
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| A real-world transformation
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A well-known electronics company needed a solution to: -
Establish enterprise relationship management.
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Focus more on the customer.
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Transfer information smoothly.
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Provide access to the latest information quickly, easily, transparently and globally.
Using the electronics sales and service solution, the company received the following benefits. -
Improved communication with key contacts to respond to customer inquires more quickly and effectively.
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Greater cost efficiencies from one data repository for customer and product information for the sales and marketing team.
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Improved customer service through more effective call centers.
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Smooth information transfer across global business silos.
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| Don’t forget the bottom line
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The electronics sales and service solution from IBM and SAP can help your electronics business improve ROI with a potential increase in: -
New sales from 5 to 15 percent.
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Sales from existing customers by 10 to 20 percent.
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Customer satisfaction by 15 percent.
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Customer retention by 3 to 5 percent.
Our solution can help reduce: -
Customer complaints by 5 to 10 percent.
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Service after sales costs by 5 to 10 percent.
In fact, IBM has implemented SAP for its own internal operations, resulting in a total cost of ownership reduction of almost US$11B.
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Questions about this solution? Contact an IBM-SAP specialist.
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