Enhanced B2C and B2B business models

• Provide prebuilt, customizable B2C and B2B starter store models to help reduce the deployment time associated with new web and mobile storefronts.
• Enable numerous unique websites to be deployed and managed on one platform, offering unique customer buying experiences for different brands, segments and geographical marketplaces.
• Automate sales operations by using web stores to help reduce customer service costs, eliminate order errors and accelerate the quote-to-payment cycle.
• Manage B2B entitlements including contractual terms and business policies to provide customer-specific and partner-specific pricing.

Support for multiple selling channels

• Enables selling across web, mobile, social, store and call center channels to allow customers to choose how and when they browse, shop and purchase.
• Provides prebuilt mobile store models to quickly implement personalized shopping and buying experiences from mobile devices, smartphones and tablets.
• Integrates web storefronts with Facebook so marketers and merchandisers can target actions based on what customers “Like” and “Share.”
• Extends customer purchase history and attributes to call center representatives to provide a consistent shopping experience using phone channels.

Marketing and merchandising tools

• Automate one-to-one customer interactions, tailoring promotions based on past preferences, purchase history and online behavior across multiple channels.
• Trigger event-based communications based on customer actions such as cart abandonment, order placement, mobile device location, social media participation, search terms or referring URLs.
• Provide expansive catalog management tools —from generating stock-keeping units (SKUs) and uploading information to creating product categories and assortments.
• Enable targeted cross-selling and up-selling to help increase average order size and enhance the customer experience.
• Help reduce the need for technical resources or web developer support by enabling business users to control daily marketing, merchandising and catalog management.

An IBM middleware backbone

• Enables peak availability with site administration, problem determination and performance monitoring tools.
• Supports high levels of site performance and reliability with simplified clustering for configuration and management of hardware and software.

Integration with IBM order management and web analytics

• Integrates with IBM Digital Analytics to help increase revenue through improved understanding of how customers interact across multiple channels.
• Provides prebuilt auto-tagging capabilities to expedite tagging implementation of web and mobile stores.
• Integrates with IBM Sterling Order Management, enabling customers to use a wide range of methods and channels to place and fulfill orders and return goods.
• Enables multichannel order aggregation to provide visibility into global inventory and to optimize delivery and service availability.