IBM LIVEmail

Manage your email marketing program from end to end

• Use integrated analytics to measure the effectiveness of every email link and offer in terms of click-throughs, conversion rate, revenue impact, and engagement statistics like page views and site paths.
• In-depth information on each visitor enables you to identify people based on such factors as recency, frequency, browsing behavior, and lifetime value and then target them for email offers.
• Reduce process overhead for marketers, and eliminate lost tracking and targeting opportunities resulting from data entry errors and process failures.

Leverage granular behavioral data

• Use rich visualization to analyze the performance of your IBM LIVEmail initiatives and compare their impact on key business metrics over time.
• Tie onsite user behavior to email marketing campaigns and combine personalization with immediate knowledge of user activity.
• Answer a broad range of questions — not only questions related to who the user is and what this user likes but also why this particular user is interacting with your site today.
• Send highly personalized offers that improve conversion and drive ROI with a single click.
• Implement processes to identify and manage segment data.

Access best practice programs

• Quickly boost performance by using pre-built segments, including product browsers, cart abandoners, post purchase and dormant customers.
• Incorporate intelligent product recommendations to improve cross sell and up sell performance.
• Leverage best practice segments to retarget key site activities.

Deliver targeted promotions

• Ensure a strong IBM LIVEmail integration and together execute highly targeted email campaigns.
• Build rich visitor segments using dozens of business-impacting metrics.
• Enterprise service provider, ESP, interface enables you to view certified partners or easily request new partner certification.