Product portfolio management

Ovum technology audit: Get the analysts view of the IBM
PPM solution. Read the report

Improve the predictability of product success

What is one of the most important things for organizations? What is one of the most important things for portfolio managers and product managers? The answer is: understand your market, understand your customers, understand the challenges and deliver a product that meets the needs of the market. A product developed with market needs as a foundation, will have a much better success ratio than a product that is a technology push. To get here, organizations need to create an environment and a platform where collaboration, communication, transparency and governance can take place. This way organizations will be able to find the balance between market pull and technology push and handle market-centric innovation in an effective way.

Make product development market driven.
Manage the product and portfolio lifecycle.
Mitigate risk and deal with issues early.
Prioritize segments, portfolios, products, features, requirements, ideas.
Create plans that fit within resource and schedule constraints.
Collaboration, communication and control.

IBM Rational® product portfolio management solutions improve the predictability of product success with better decision-making by keeping focus on delivery of customer value. Rational product portfolio management solutions provide visualization of trade-offs using multiple criteria, including the voice of the customer to balance cost, risk, and reward. By making informed decisions based on customer and business value, the predictability of product success is greatly improved. IBM Rational product portfolio management solution is a platform for organizations to communicate and collaborate and allow the product and portfolio lifecycle to be managed and governed with the correct degree of visibility for each individual and role. It is a proven solution that helps organizations understand markets, customers and challenges so the right products for the right markets at the right time – can be developed.

All products - Product portfolio management

Learn more about product portfolio management solutions

Demo

See how Rational Focal Point connects product management, engineering, and customers using role based views. This demo walks through a few scenarios using Rational Focal Point, the IBM solution for product portfolio management.

Watch the Demo