SPSS Direct Marketing

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Easily identify the right customers and improve campaign results

IBM® SPSS® Direct Marketing helps you understand your customers in greater depth, improve your marketing campaigns and maximize the ROI of your marketing budget. Conduct sophisticated analyses of your customers or contacts easily – and with a high level of confidence in your results. Choose from recency, frequency and monetary value (RFM) analysis, cluster analysis, prospect profiling, postal code analysis, propensity scoring and control package testing.

SPSS Direct Marketing enables database and direct marketers to:

Identify which customers are likely to respond to specific promotional offers.
Develop a marketing strategy for each customer group.
Compare the effectiveness of direct mail campaigns.
Boost profits and reduce costs by mailing only to those customers most likely to respond.
Identify by postal code the responses to your campaigns.
Connect to Salesforce.com to extract customer information, collect details on opportunities and perform analyses.

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