Social Media Analytics

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Analyze social media data to improve business outcomes

Social Media Analytics helps organizations understand and act upon the social media impact of their products, services, markets, campaigns, employees and partners. It analyzes billions of social media comments and provides customized results in configurable charts and dashboards. Built on IBM’s leading analytics platform, it integrates easily with other IBM business analytics solutions and internal business processes.

Social Media Analytics provides the capabilities to help your organization:

Grow your business by understanding consumer sentiment and evaluating the impact of marketing campaigns.
Make better decisions and strategies across a wide range of functional areas.
Improve the customer experience by responding quickly to issues and requests.

Grow your business

Search blog posts, forums and discussion groups on to measure consumer sentiment and evaluate the effectiveness of marketing campaigns.
Gain insight into affinity relationships by searching for campaign hot words, and modify messages for campaigns in progress.
Expand your social media campaigns to target other social media communities and communication channels.
Monitor changes to reputation among your stakeholders that could affect the value of your business.

Make better decisions and strategies

Gain new insights across supply chain, customer service, product development and marketing.
Apply stakeholder and influencer analysis to public relations, investor relations or public affairs initiatives.
Examine affinity relationships and evolving topics to anticipate new opportunities and engage audiences in specific subject areas.
Configure business rules, filters and analytics to quickly measure and respond to new events.

Improve the customer experience

Respond quickly to sentiments expressed in consumer blogs and posts. Reduce call and email volume with timely analysis and response.
Anticipate customer reaction to new products and services by examining affinity relationships and topics associated with searchable hot words.
Improve customer lifetime value and loyalty by customizing interactions based upon the needs and preferences expressed in social media conversations.
Segment your audience across geography, demographics, influencers, recommenders, detractors, users and prospective users.

Social Media Analytics resources

White Paper: Social Media Analytics: Making Customer Insights Actionable
Learn how the right combination of technologies can help you understand emerging customer trends and increase the ROI of your marketing campaigns.

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