IBM Search Marketing

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Reduce operational costs and demonstrate returns on pay-per-click investments

IBM® Search Marketing, formerly Coremetrics Search Marketing, is a pay-per-click (PPC) management application that improves business results, reduces operational costs and demonstrates returns on PPC investments. IBM Search Marketing enables data-driven decision making, A/B testing, results confidence, streamlines workflow across multiple search engines, and drives outstanding PPC returns.

Scalable, flexible user interface and reporting: Manage large sets of elements and complex campaigns. Increase productivity with simplified tasks, multi-metric reporting and faster response time.
Manage campaigns, advertisements, keywords and landing pages: Identify top and bottom performers, as well as elements requiring refinement. Make instant adjustments using campaign cloning, keyword suggestions, keyword zoom, landing page analysis, bulk edit and create, geo-targeting, advanced filtering and Google quality score.
Import product data and manage bids: Use bid rules wizards, portfolio management, day parting capabilities and performance alerts. Calculate true return on investment and avoid overbidding on unprofitable terms.

Scalable, flexible user interface and reporting

Increase productivity and effectiveness by managing Google, Yahoo!, and Microsoft accounts with a single console.
Optimize budget allocation and marketing mix with robust cross-channel reporting to help compare paid-search performance against other marketing channels.
Reduce implementation complexity and cost associated with double-tagging or redirects. Use your existing infrastructure of IBM Digital Analytics to create sophisticated reporting for channel summary, natural search, onsite search, merchandising, click-stream and funnel analysis.
Identify undesired trends or favorable conditions with dashboards that aggregate key information into easy-to-understand views.
Download keyword costs and match them with the appropriate keyword sales to generate an accurate performance report.

Manage campaigns, advertisements, keywords and landing pages

Increase the reach of your PPC program with keyword expansion based on organic, onsite and original PPC search queries.
Understand how well your paid-search program affects visitor acquisition, conversion and retention goals.
Develop a comprehensive understanding of paid-search performance with advanced segmentation capabilities and rich sets of metrics with IBM Lifetime Individual Visitor Experience (LIVE) Profiles.

Import product data and manage bids

Support and enhance primary PPC tactics with bid rules wizards.
React to low inventory situations by importing business data such as margin, cost of goods sold (COGS), inventory and more.
Optimize the performance of automated bid rules with attributed, cross-session metrics.

IBM Search Marketing resources

IBM Search Marketing success stories

Case Study: Calendars.com Frees up its Datebook to Drive Paid Search ROI
Using IBM Search Marketing, Calendars.com achieves a 23 percent increase in paid search conversion rates and increased customer satisfaction and usability.