Powerful and flexible reporting

• Use a full spectrum of dashboards, reports and key marketing metrics, ready for immediate use.
• Protect investments for the future, knowing that data, reports and configurations are always available in-house.
• Minimize the need for code modifications to deliver advanced, personalized metrics and reports in order to more easily set these configurations in the NetInsight visual user interface.

Built-in web analytics

• Reduce the effort associated with web analytics by spending less time tagging web pages and modifying and maintaining tags.
• Reduce costs with one comprehensive web analytics purchase, rather than paying for additional modules and services over time.
• Share web data easily with NetInsight’s fully documented, fully granular web analytics data model that helps feed visitor clicks and event histories into CRM and business intelligence (BI) systems.
• Profile and score customer interactions across the public and secure sections of the website.

Open data architecture

• Eliminate the need for homegrown web analytics programs by providing an web analytics tool, ready for immediate use, that includes a behavioral data mart, adapts to clients’ IT preferences, and is highly configurable and customizable.
• Use a broader set of customer data without giving it out to third parties — NetInsight, with its open architecture to integrate data from e-commerce systems, ad-serving companies, RSS feeds and customer databases on your premises.