Digital Marketing Optimization

Overview
Products

Why IBM for Digital Marketing Optimization?

With the need to respond quickly and effectively to capture and retain the attention of customers, leading marketers draw on IBM’s solution to measure, analyze, design, automate, and optimize digital marketing efforts in real time — not just at scale, but also on a one-to-one level to provide relevant content and recommendations.

The IBM Digital Marketing Optimization solution makes it practical to garner insights from web analytics and digital customer profiles and with a few clicks turn them into personalized marketing campaigns by means of website, mobile, email, and other digital channels. The integration with IBM”s Cross-Channel Marketing Optimization solution, ready for immediate use, opens the path for combining online and offline insights for the purpose of driving targeted marketing action for all channels.

IBM’s Digital Marketing Optimization solution allows marketers to:

Ensure that your digital presence meets the needs of your customers by understanding how visitors are interacting with your web, mobile, and social presences by deploying IBM’s industry-leading web analytics solutions on your own premises or through the cloud (SaaS).
Monitor and optimize the performance of your digital marketing efforts with A/B testing, real-time reporting, and deep power-user analysis to uncover opportunities and take immediate action with a flexible, easy-to-use system
Effectively allocate interactive marketing spend by understanding the incremental performance of each online channel using built-in and industry-leading digital marketing attribution analytics
Uncover opportunities for growth and areas for improvement with competitive intelligence about the performance of your peers and competitors
Maximize the lifetime value of each customer by identifying and automating up-sell, cross-sell and retargeting programs with built-in campaign management and digital marketing execution capabilities
Further extend the digital dialog and customer insights into all marketing channels by using the included integration with IBM’s Cross-Channel Marketing Optimization solution
Improve marketing efficiency with personalized digital recommendations for products and site content
Save IT effort and increase marketing agility by managing data collection tags for IBM and third-party solutions using a built-in tag management solution

Empowers digital marketers to turn online visitors into repeat customers and loyal advocates by orchestrating a relevant and compelling experience throughout each customer's digital lifecycle.

Turning online prospects into repeat customers and loyal advocates

The IBM Digital Marketing Optimization solution enables marketers to make the most out of their customer interactions using website, mobile, and social media.

Through the fusion of real-time web analytics, customer profiles, and digital marketing testing and execution, the solution empowers marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a personalized and compelling experience throughout each customer’s digital lifecycle. Additionally, a tight integration with IBM’s Cross-Chanel Marketing Optimization solution provides marketers with a limitless upgrade path.