Enterprise marketing management

  Engage buyers in highly relevant, interactive dialogues across digital, social and traditional marketing channels.  

Over 2,500 organizations around the world use IBM Enterprise Marketing Management solutions. IBM EMM solutions are recognized as market leaders by leading industry analyst reports which cover multi-channel campaign management, cross-channel campaign management, integrated marketing management and customer analytics.

Capabilities

  • Digital marketing optimization

    Empowering marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience through each customer's lifecycle.

  • .

    Price, promotion and product mix optimization

    Quantify consumer behavior to make predictive merchandising and marketing planning decisions that drive sales volume, margin, profit, and shopper loyalty.

All products - Enterprise marketing management

Cross-channel marketing optimization

Products

Customer experience management

Products

Digital marketing optimization

Products

Marketing performance optimization

Products

Price, promotion and product mix optimization

Products

Enterprise Marketing Management Solutions

All Solutions

Real-time Marketing Solution

eMail Marketing Solution

Interactive Marketing Solution

Event based Marketing Solution

Marketing Operations Solution

Personalization Solution

Pricing and Merchandising Solution

Lifecycle Price Management Solution

Advertising Solution

Retargeting Solution

Targeted Recommendations Solution

Social Media Marketing Solution

Mobile Marketing Solution

Search Marketing Solution

Lead Management Solution

Trade Optimization Solution

End-to-End Promotion Management Solution

Customer case studies

Citrix

"I can now tell you exactly how many event registrations came in from each campaign, which words perform best in SEM, and my ROI on each campaign."

- Marketing Business Analyst, Citrix Systems

Lands' End

"Unica Campaign is critical in being able to deliver the single-best shopping experience possible for our customers. It enables us to implement fine-tuned, automated marketing campaigns across all business channels."

- Vice President of Direct Marketing, Lands' End

Seton Hall University

"Because of the Coremetrics data, we can see that Facebook is a significant and subtly sophisticated new front in the development of markets for the university."

- Senior Director of Strategic Marketing, Seton Hall University

wehkamp.nl

"I'm impressed that the ROI from personalized banners is so much higher than from non-targeted banners. We firmly believe that retargeting is a valuable way to improve our marketing communications."

- Senior Web Analyst, wehkamp.nl

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Case Studies by category

Customer expectations — whether consumers, citizens or business customers – for relevant, personalized and consistent interactions are soaring. Catalysts like social media, real-time access to information and the growth of mobile devices are redefining what customers expect. According to an IBM study of over 1,700 Chief Marketing Officers, strong consensus exists among senior marketers across the world that these trends are fundamentally changing how marketing must work in order to drive business success.

With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels.

IBM enterprise marketing management (EMM) solutions provide you with the ability to:

  • Optimize cross-channel campaign efforts and engage buyers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels.
  • Optimize your digital marketing efforts and turn site, social and mobile visitors into repeat customers and loyal advocates.
  • Use sophisticated analytics to improve relevancy and responsiveness to individual prospects regardless of media or channel.
  • Discover and react in real time to how consumers are interacting with your brand.
  • Improve decision making and optimize marketing performance and productivity.
  • Optimize ebusiness by eliminating the obstacles that block successful conversions or completion of business processes.

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Enterprise marketing management resources

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