At IBM, we believe that the process of commerce, the exchanging products and services with consumers or companies, is changing rapidly as customers adopt new ways to do business with you. To be successful, companies need to transform commerce through a unified approach to marketing, selling and fulfillment processes across all available channels.
Offer a seamless customer buying experience across digital and physical channels
Enable your sales team and channel partners to accurately configure, price, quote, and order products, services, and bundles.
Coordinate order fulfillment from all channels and across the extended enterprise
Optimization model development toolkit for mathematical programming and constraint programming.
Manage business growth through ongoing strategic planning and production sourcing optimization.
Automate your transportation processes across carriers, shippers and customers
All products - Commerce
- Sterling Commerce
Cross-channel selling and e-commerce
Order management and fulfillment
Supply chain and transportation management
Decision management and optimization
Enhancing the customer experience in the age of the empowered customer
Commerce is becoming more and more complex. For businesses this means managing a web of channels and interaction points -- traditional Internet, mobile, physical, social and more -- to successfully and profitably exchange goods and services. For customers – including other businesses – it means gaining control. According to an IBM study of 400 supply chain executives, it’s no longer enough to build supply chains that are efficient, demand-driven or even transparent, they must also be smart.
Organizations must become smarter about commerce, navigating complexity, while concealing it from customers to create a positive and seamless experience across all channels and interaction points.
IBM Software along with the IBM Smarter Commerce initiative helps you synchronize procurement, marketing, selling and service processes based on customer needs.
IBM Software commerce solution provides:
Deliver a seamless, customer-centric buying experience for products and services across all available channels.
Enable companies to manage the order lifecycle and orchestrate complex order fulfillment processes across a dynamic business network.
Provide planning and execution solutions to enable companies to anticipate, control and react to demand and supply volatility within the supply chain.
Make better decisions by applying advanced analytics to automatically prescribe actions or strategies.
Ceramic tile manufacturer and distributor, Dal-Tile, adopted a Smarter Commerce solution built with IBM Software that delivers end-to-end functionality that allows them to view, maintain and update orders at the store level. The solution has helped Dal-Tile improve profitability, add flexibility for future growth and reduce lost sales and out-of-stocks.
Staples wanted to improve its customers’ online experiences. A Smarter Commerce solution from IBM is helping the office supply retailer execute precision marketing. The solution includes personalized ad spots that can increase customers’ market basket sizes and provide a higher conversion rate from shopper to buyer. This helps retailers drive greater revenue and customer retention.
Take a smarter approach to commerce
Peter Wharton, IBM Commerce Product Marketing Manager
Delivering an ideal customer experience is easier said then done. You have to consider all the factors, from multi-channel selling and service to order and supply chain management to technologies that can automate and optimize your processes across the commerce lifecycle.