At IBM, we believe that the process of commerce, the exchanging products and services with consumers or companies, is changing rapidly as customers adopt new ways to do business with you. To be successful, companies need to transform commerce through a unified approach to marketing, selling and fulfillment processes across all available channels.
Featured Products
WebSphere Commerce
Offer a seamless customer buying experience across digital and physical channels
Sterling Configure, Price, Quote
Enable your sales team and channel partners to accurately configure, price, quote, and order products, services, and bundles.
Sterling Order Management
Coordinate order fulfillment from all channels and across the extended enterprise
ILOG CPLEX Optimization Studio
Optimization model development toolkit for mathematical programming and constraint programming.
ILOG LogicNet Plus XE
Manage business growth through ongoing strategic planning and production sourcing optimization.
Sterling Transportation Management System
Automate your transportation processes across carriers, shippers and customers
All products - Commerce
- Sterling Commerce
- Emptoris Contract Management - Overview
- Emptoris Contract Management Sell Side
- Commerce on Cloud
- Sterling Commerce
- WebSphere Commerce
Success Stories
Enhancing the customer experience in the age of the empowered customer
Commerce is becoming more and more complex. For businesses this means managing a web of channels and interaction points -- traditional Internet, mobile, physical, social and more -- to successfully and profitably exchange goods and services. For customers – including other businesses – it means gaining control. According to an IBM study of 400 supply chain executives, it’s no longer enough to build supply chains that are efficient, demand-driven or even transparent, they must also be smart.
Organizations must become smarter about commerce, navigating complexity, while concealing it from customers to create a positive and seamless experience across all channels and interaction points.
IBM Software along with the IBM Smarter Commerce initiative helps you synchronize procurement, marketing, selling and service processes based on customer needs.
IBM Software commerce solution provides:
Selling Solutions
Deliver a seamless, customer-centric buying experience for products and services across all available channels.
Order Management
Enable companies to manage the order lifecycle and orchestrate complex order fulfillment processes across a dynamic business network.
Supply Chain Management
Provide planning and execution solutions to enable companies to anticipate, control and react to demand and supply volatility within the supply chain.
Decision Optimization
Make better decisions by applying advanced analytics to automatically prescribe actions or strategies.
Ceramic tile manufacturer and distributor, Dal-Tile, adopted a Smarter Commerce solution built with IBM Software that delivers end-to-end functionality that allows them to view, maintain and update orders at the store level. The solution has helped Dal-Tile improve profitability, add flexibility for future growth and reduce lost sales and out-of-stocks.
Staples wanted to improve its customers’ online experiences. A Smarter Commerce solution from IBM is helping the office supply retailer execute precision marketing. The solution includes personalized ad spots that can increase customers’ market basket sizes and provide a higher conversion rate from shopper to buyer. This helps retailers drive greater revenue and customer retention.
Discover the IBM Software products that can help you win in the age of the empowered customer
Related capabilities
- Smarter Commerce
Redefining commerce in the age of the customer.
- Smart Cloud
Rethink IT. Reinvent business.
- Enterprise Market Management
Engage buyers in highly relevant, interactive dialogues across digital, social and traditional marketing channels.
- Connectivity and Integration
Increase access and improve visibility across the entire supply chain.
Related solutions
Contact IBM
Considering a purchase?
- Email IBM
- Request a quote
- Or call us at: 855-221-0982
Priority code: 101K803W
Featured Resources
Analyst Report: Forrester e-Commerce Wave
IBM is ranked as a leader in the Forrester e-Commerce Wave for B2C platforms – 3Q, 2012
Demo: Order management and e-commerce
Let your customers buy anywhere and pick-up anywhere with true seamless end-to-end cross-channel commerce.
Take a smarter approach to commerce
Peter Wharton, IBM Commerce Product Marketing Manager
Delivering an ideal customer experience is easier said then done. You have to consider all the factors, from multi-channel selling and service to order and supply chain management to technologies that can automate and optimize your processes across the commerce lifecycle.