Analytic Answers for Retail Purchase Analysis and Offer Targeting

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Understand patterns for effective offer targeting

IBM Analytic Answers for Retail Purchase Analysis and Offer Targeting is a cloud-based solution for midsize retailers who could benefit from advanced analytics but might be constrained by budgets or lack of skilled resources. You can upload customer data and receive insights for creating combination offers and promotions, along with targeted product recommendations for individual customers, that can drive additional purchases and increase spending. No analytics expertise or software license is required.

Analytic Answers provides predictive and prescriptive information for retailers.
You follow three basic steps to get your answers, and IBM does the rest.
Your answers help you identify retail purchase patterns and develop promotions most likely to boost revenues and deliver personalized recommendations to individual customers.
Predictive analytics technology helps Analytic Answers adapt to new trends and patterns.

Predictive and prescriptive retail answers

Analytic Answers for Retail Purchase Analysis and Offer Targeting provides predictive insights in the form of market basket analysis and purchase affinities.
Analytic Answers for Retail Purchase Analysis and Offer Targeting provides prescriptive information in the form of product recommendations for each customer.
Analytic Answers for Retail Purchase Analysis and Offer Targeting bases the insight and the recommendations it provides on historical transaction data and, when available, customer loyalty information.

Three basic steps to get your answers

Step 1: In an initial engagement, you provide historical data to IBM's experienced analytic specialists who then use that data to build and customize predictive models and analytical processes.
Step 2: After initial setup is complete, you upload your latest data to the web. Analytic Answers then scores that data based on your models.
Step 3: You download the answers and apply these insights and recommendations to your business.
You can repeat Steps 2 and 3 as often as you like, even daily.

Identification of retail purchase patterns and development of targeted offers most likely to boost revenue

Analytic Answers for Retail Purchase Analysis and Offer Targeting identifies product affinities and associations.
Analytic Answers helps identify which of these patterns provide the best opportunities for increasing revenue.
The retail purchase patterns support your promotion and offer development, such as a combination of products to offer together at discount.
If you can link transactions to individual purchasers, such as loyalty card holders or registered online shoppers, Analytic Answers provides individual recommendations for each customer that are likely to increase their future purchases.

Adaptation to new trends and patterns

Analytic Answers can improve answers over time by using the latest data to identify new trends and patterns in customer behavior.
Retailers stay up to date with the latest customer preferences, enabling product recommendations to stay as accurate as possible.
As the behavior of your customers changes over time because of emerging trends, competitor actions and new products in the market, Analytic Answers can adapt with it.

Analytic Answers for Purchase Analysis and Offer Targeting resources

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