Single cross-channel commerce platform for high-volume B2C and B2B sales

IBM WebSphere Commerce Enterprise is a cross-channel e-commerce platform that enables high-volume business-to-consumer (B2C) and business-to-business (B2B) sales to customers using multiple channels—web, mobile, social, store or phone. It supports better marketing, selling and fulfillment with advanced web and mobile stores, social integration and personalized marketing and merchandising tools.

WebSphere Commerce Enterprise features include:

Enhanced B2C and B2B business models

Support for multiple selling channels

Marketing and merchandising tools

An IBM middleware backbone

Integration with IBM order management and web analytics




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Reduce time to market with prebuilt direct-to-consumer web storefronts.

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Launch fully functional business-to-business web storefronts.

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Create unique sites to serve different brands, regions or business models.

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Deliver personalized promotions, emails and advertisements with marketing tools.

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Extend shopping to smartphones and mobile devices with prebuilt mobile stores.

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Optimize catalogs products and categorization with merchandising tools.

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Gain customer insights through integration with IBM Digital Analytics.

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Improve customer service through greater inventory visibility and order status.

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Direct-to-Consumer Web Storefronts

Provides all the features, models and best practices necessary for a direct to consumer online stores. These storefronts offer rich capability from advanced faceted search and mini shopping carts to integrated inventory availability and product comparisons.

Business-to-Business Web Storefronts

Provides all the features, models and best practices necessary for a business-to-business online store. These storefronts offer rich capability from contract-based pricing to requisition lists and account-specific landing pages.

Microsites and Subsites

Enables numerous unique websites to be deployed and managed on one platform, offering unique customer buying experiences for different brands, segments or geographical marketplaces.

Marketing Tools

Enables marketing managers to maximize the value of all consumer and business relationships by offering powerful yet intuitive tools that deliver highly personalized campaigns, advertisements, and promotions while measuring the effectiveness of each initiative.

Mobile Storefronts

Complementing the web storefronts, the mobile storefronts provide a base for offering your customers a compelling mobile shopping experience. Customers can browse products, create wish lists, add items to their shopping cart and complete the mobile checkout process. Orders placed use the mobile store locator during checkout, allowing customers to pickup their items in-store when the order is ready

Merchandising Tools

Enables merchandisers to maximize sales revenue and profitability by providing tools that give them the ability to optimize the promotion, packaging, categorization and sales of individual products, catalogs, categories, and brands.

Digital Analytics

Integrates with IBM Digital Web Analytics to help increase revenue through improved understanding of how customers interact across multiple channels.

Order Fulfillment

WebSphere Commerce integrates with IBM Sterling Order Management, enabling companies to deliver a superior experience. Integrated order management combines multi-channel order aggregation with global visibility to inventory, and delivery and service availability, enabling the complete order promise and providing the ability to “order from anywhere, fulfill from anywhere, and return to anywhere.”

WebSphere Commerce Enterprise resources

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