Deliver personalized messages in near real-time across digital channels

IBM leads in multichannel five
years running

Read the Gartner Magic Quadrant report

IBM leads in multichannel five years running

Read the Gartner Magic Quadrant report


IBM® Interact, formerly Unica Interact, determines the right personalized messages to present across digital marketing channels in near real time. It uses behavioral targeting analytics and marketer-defined business logic to present the optimal, personalized message based on individual customer interactions. When used with IBM Product Recommendations, it also delivers specific product recommendations for even stronger marketing appeals in near real time.

IBM Interact helps you:

Easily define strategies for interacting with customers and prospects

Build extensive behavioral insights over time

Provide an uncomplicated and intuitive user experience

Integrate easily with your existing digital properties


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Track your web-based campaigns and product recommendations

IBM Interact resources

IBM Interact

Deliver personalized messages in near real-time across digital channels

IBM Software Subscription and Support is included in the product price for the first year

Not available to purchase online. Other ways to purchase or learn more.

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