Digital experience

An introduction to digital experience capabilities
and solutions from IBM Software

Anticipate, simplify, engage

Face it
It's not just your business card, your storefront, your top sales rep, or even all the money you sank into a new corporate identity program that is driving business. Your business is driven by relationships with your customers, partners, and employees.

The new face of your business is the web, and creating exceptional web experiences drive better business outcomes. Anticipating the needs of customers and employees, simplifying the experience, and engaging with them in their communities is the path to getting there.

There are more than two billion Internet users.1 To succeed in this environment, you need to deliver a web experience that not only engages customers, partners, and employees, but also develops relationships that help you market, sell, operate, and manage faster and better than your competition.

IBM digital experience solutions enable you to:

Real results

Reliance Life Insurance (US) used IBM web experience software to create both an agent portal and a customer portal. Reliance reduced their customer and agent self-service costs by nearly 50 percent and saved millions of dollars.

Insurance technology and service providers IDP boosts revenues by helping small insurance carriers and their agents compete against larger insurers. The key is an agent portal powered by IBM digital experience software.

Hearst Corporation (US) knows the media, advertising, and publishing market on both the national and local scale. A self-service web portal solution enabled a renewed web presence that allows Hearst to provide a high-touch relationship with customers, while supporting a potential 10 to 15 percent productivity gain.


1 Physorg,com, Number of Internet users worldwide reaches two billion, January 26, 2011

Related capabilities

Engage employees, partners, clients, citizens, and patients across the business network by integrating business-focused solutions.

Enable groups of users to work together in real time by sharing information and processes with unified communications software.

IBM digital experience software provides access to critical information and applications that is personalized to users’ needs - available anytime, on any device - to deliver an exceptional experience.

IBM Customer Experience Suite

A flexible, comprehensive offering that helps you create engaging web experiences to develop deeper relationships with your customers

IBM Employee Experience Suite

A flexible, comprehensive offering that helps deliver engaging, socially-infused employee web experiences across multiple channels in context to business applications and information

IBM Forms

A flexible, scalable eforms solution to help speed process automation and improve efficiency, customer service, and time to value

IBM Web Content Manager

Web content management solution to increase efficiency and accuracy of website deployments

IBM Web Experience Factory

Software for developing multichannel exceptional web experiences across desktop, mobile, and tablet platforms. It leverages Web 2.0 technologies and integrates with open standard and proprietary back ends.

IBM WebSphere Portal

Web portal software with core portal services that aggregate applications and content as role-based applications


Deepen customer relationships and expand your brand with IBM exceptional web experience software

Try IBM Forms Designer or IBM Forms Viewer at no charge for 60 days

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Digital Experience Resources

  • Ovum Decision Matrix: Selecting a Web Content Management Solution, 2014–15
    According to Ovum, selecting an appropriate Web Content Management system has become a challenge for organizations due to the array of products available.

  • Going Faster, Saving Money: Cloud as a Growth Engine for Business
    The pace of technology innovation is staggering and it is completely changing the business landscape.

  • Forrester Overview: Digital Customer Experience Platforms
    Reviews the platforms, explores the vendors providing them and considers integration with third-party technologies.

  • Gartner Report: MarketScope for User Experience Platforms
    Gartner research report, MarketScope for User Experience Platforms, rates IBM as a Strong Positive.

IBM Social Business: New Ways of Working

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