What is prescriptive analytics?

What if you could make strategic decisions based not only on what has occurred or is likely to occur in the future, but through targeted recommendations based on why and how things happen? Prescriptive analytics technology recommends actions based on desired outcomes, taking into account specific scenarios, resources and knowledge of past and current events. This insight can help your organization make better decisions and have greater control of business outcomes.

Prescriptive analytics is the next step on the path to insight-based actions. It creates value through synergy with predictive analytics, which analyzes data to predict a future outcome. Prescriptive analytics takes that insight to the next level by suggesting the optimal way to handle that future situation. Organizations that can act fast in dynamic conditions and make superior decisions in uncertain environments gain a strong competitive advantage.

IBM Prescriptive Analytics solutions provide organizations in commerce, financial services, healthcare, government and other highly data-intensive industries with a way to analyze data and transform it into recommended actions almost instantaneously. These solutions combine predictive models, deployment options, localized rules, scoring and optimization techniques to form a powerful foundation for decision management. For example, you can:


  • White Paper: Making your enterprise ready for optimized decision-making

    Explore the IBM Analytical Decision Management architecture, design and execution environments in this technical white paper.

  • White Paper: Fast ROI with Optimization

    Selecting the right software is the first step in obtaining fast ROI from optimization. These tools will help you make the right decision.

IBM Prescriptive Analytics products

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