IBM real-time personalization solutions help turn individual customer interactions into relevant, contextual and personalized engagement for inbound marketing. They create opportunities for deep market segmentation, better conversion, higher lifetime value and greater retention throughout the customer lifecycle.

Real-time personalization solutions help you optimize live customer engagement by acting on what you know about your customers and what they are doing in the current moment.

  • eBook

    eBook

    Deliver the right message when it matters.

  • White paper

    White paper

    How and when to use real-time marketing.

They provide deep insight into each customer’s interests and past interactions to help you deliver highly personalized content, including marketing offers and product recommendations.

Featured real-time personalization offers

See the Gartner Magic Quadrant

Evaluate leading multichannel campaign management vendors in this report from Gartner.

Use advanced real-time marketing

Learn how to seize inbound marketing opportunities and identify the best offer for each customer, across channels.

Move from segmentation to personalization

Grow revenue and engagement by using customer data to personalize your offers, apps and sites.

Read latest real-time personalization blog posts

Learn about emerging trends and best practices in the world of personalization.

IBM real-time personalization products help engage individual customers through personally relevant inbound marketing techniques. They combine deep market segmentation and lifetime behavioral data with the tools necessary to take action and interact with customers through traditional and near real-time channels.

Featured real-time personalization products

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Real-time personalization offers

Video: Optimize live customer engagement through real-time channels

Video: Optimize live customer engagement through real-time channels