The IBM Journey design solution helps marketers discover a new way to collaborate and visualize customer journeys. Use customer journey mapping to design and refine your marketing efforts across channels to give your customers the experiences they deserve. This IBM Marketing Cloud innovation enables teams to collaboratively set shared marketing goals, and create and refine tailored experiences for dozens of priority segments.
The software allows you to begin creating customer journeys in minutes. Marketing, sales and customer service teams can collaborate more easily within the user-friendly, drag-and-drop interface. You can have conversations, send files and notify team members of important activities while building your customer journeys.
The Rise of Customer Journey Design
Learn how to design better customer journeys, and get an up-close demo of IBM Journey Designer.
IBM Journey Designer Overview
Collaborate, design and continually improve customer experiences, online and offline.
The Modern Tool Kit for Marketing
Discover how customer journey maps and buyer persona marketing can facilitate your contacts' purchase decisions and improve the customer experience.
Creating a Compelling Customer Experience
Five steps marketers can take to create a customer experience that will engage and delight their consumers.
The IBM journey design solution uses customer journey mapping to empower marketers to collaborate with a single view of the customer journey and continually improve customer experiences.
Allows marketing, sales and customer service teams to collaboratively visualize cross-channel journeys, set common marketing goals and design tailored customer experiences.
All products - Journey design
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Featured journey design resources
Analyst Research: Journey Mapping Best Practices
Find out from the Forrester report how you can use journey mapping to design exceptional customer experiences.