The increasing role of digital channels has created new opportunities and complexities in understanding customers. You must understand a customer holistically to deliver an integrated customer experience across channels, devices and interaction paths.

IBM customer experience analytics solutions help you understand customers in context at varying touch points to engage them in more meaningful ways. These solutions combine digital, behavioral, sentiment and predictive analytics for actionable insights:

  • Analyst research

    Analyst research

    Find out what matters most to customers and what makes them willing to engage.

  • White paper

    White paper

    See how usability analysis can turn customer clicks and hovers into profits.

Featured customer analytics offers

Are you creating the experiences customers want to experience? IBM. Learn how customer understanding and analytics grow revenue and deepen loyalty. Are you creating the experiences customers want to experience? IBM. Learn how customer understanding and analytics grow revenue and deepen loyalty.

IBM customer experience analytics solutions help you understand customers in context, at varying touch points and throughout a lifetime of interactions. These solutions support continuous customer engagement and extend beyond the traditional silos of marketing, sales and service to deliver integrated customer experiences.

Featured products list

  • IBM Tealeaf CX

    IBM Tealeaf CX

    Capture, manage and maintain a thorough data store of online customer interactions.

  • IBM Tealeaf CX Mobile

    IBM Tealeaf CX Mobile

    Capture, replay and understand the experiences of customers who access web properties from mobile devices.

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Amplify 2016. outthink ordinary. May 16-19 Tampa, Florida.IBM